Discover How To Turn Video Sharing Websites Into A Traffic-Sucking Vacuum That Will Put Stacks Of Cash Into Your Pocket! Use The Top Secret System That Shows You How To Get 37,366+ FREE Views To Your Videos.
The series of videos shows us how to research any field we are
considering before deciding to enter that one, one closely related, or
simply go to another field.
The compelling reasons why we should be using video in our marketing
arsenal are excellent. Thank you, Andrew Maule, for revealing the secrets of
effectively and skillfully using the millions of YouTube visitors for
aggressive marketing campaigns pre-selling the viewers and sending them
to your site and products ready to whip out their wallets.
If we think we can slap up any old video on YouTube and get instant
traffic, we are SADLY mistaken. Maule has given us the secrets, tips, and
techniques that will make our videos jump out at our visitors on YouTube
and other video services.
His instruction on how to write titles that make people hungry for our
videos is excellent. Thank you, Andrew, for showing us how to select and
effectively use long-tail keywords, match YouTube and Google keywords,
use effective thumbnails (and where to get them), and tips for getting on
the “Most Viewed Page” (and why that’s important). Your well-designed,
step-by-step instructions are very clear and concise.
But Maule didn’t simply stop there! He shows us how we can use other
people’s videos to drive traffic to OUR sites. Everyone should check out
the section on getting mass distribution of his or her videos. Each
person who implements his suggestions will be glad he or she did!
Check out the 5 videos of step-by-step instructions on how to do
video RIGHT! That really helps those of us who are not yet very familiar
with that process. He includes some graphics and the list of free
resources, too!
Yes, I have done some video, but I was disappointed in the results and
pretty much “quit” videos. After reading and following Maule’s
recommendations, I am already seeing my “dead” videos return to life in
only 48 hours, and I haven’t begun to implement all your ideas!
Can using video for our marketing be any easier? I don’t know how!
Can anyone go wrong? You bet! . . . but only if a person fails to get
this program and follow it!
Am I ever glad I found Video Marketer Pro! . . . AND I’m signing up for his NEXT product!
But don’t take my word for it, go and see for yourself. looking doesn’t cost a cent and Maule guarantees your satisfaction.
To your business success! Let me know how I can help you!
White space and its skillful use are very important in getting your message to your customer completely enough for him or her to take the action you desire.
The “visual appeal” of a piece of writing or writing with images is very important. The importance is psychological. White space gives a relief in the reading process making the comprehension of the material more efficient and more complete. White space also relieves reading fatigue. Attention to each of these elements makes it more likely that your message will be properly and completely perceived with a desire on the part of your customer to take the action you wish him or her to take.
Imagine the worst condition. How much do you enjoy seeing an entire page of single-spaced, non-indented printing? You may simply decide you’ll get to it later. Of course, with the extra effort you know it will take to read such a document, “later” may never come.
White space is really all about visual perception which includes comprehension, efficiency, and fatigue reduction. White space management is designed to improve each of these elements.
Many will recall the popularity of right-justified margins where the final words of each line were lined up producing a smooth right margin. While that effect may look very neat and artistically balanced, it happens to be less readable. Trying to read such a document requires more concentration and takes more time with lower comprehension because it is more difficult for the reader’s eyes to keep their place on the page.
An irregular right margin, called a ragged right margin, makes it easier for the reader to maintain his or her eye position on the page. This is largely a subconscious function, but it still requires “overhead” in background processing by the reader’s brain. This slows and degrades the process more than such background processes with electronic computers.
The simplest forms are margins, paragraph indentation, blank lines between paragraphs, and centering. Margins around images, progressive indentations, staggered indentation, right indentations, hanging indentations, and right justification are other elements of white space management.
The goal is to employ white space as a relief tool increasing readability. It must be used skillfully and with thought to avoid disrupting the reader’s eye tracking. It should minimize confusion and never reduce comprehension or increase reader fatigue.
In the pursuit of more and better businesses! I can help you get more business. Email me today.
To your business success!
Paul Elliott success (at) MarketingSuccessBlueprint.com
For use in multiple ads or types of ads, develop “donuts.” Donuts are templates containing your basic information including your address and other contact information. You should always include your USP (Unique Selling Proposition). Include all information needed for every application. Be sure to include your logo and any additional graphics that will be part of your branding.
The “hole” is used for the unique information added for each application, such as sale information, a new product, coupon, or a new offer.
This saves a lot of time creating your ads, but more importantly the uniformity is an important part of your branding. When your target customers become accustomed to seeing the same general pattern to your ads, they are recognizable. This easy recognition produces an “anchoring” effect which is a beneficial psychological trigger.
Think about some of the major brands with which we are all familiar–McDonalds, Coca Cola, Target–and you will notice the pattern of similarly structured ads from day to day and week to week. This applies to print ads, billboard ads, and your Internet presence.
Of course, videos have more differences from one campaign to the next by nature of the medium, but certain consistent elements will remain.
As with many things in life, it’s not what happens to you that matters, it’s how you deal with it. We can whine and complain that things aren’t going as we might hope or had expected. Perhaps we have struggled over and over again without the desired results. Of course, we can stop and give up on our project at that point and sure enough, our efforts are wasted.
However, if we keep on trying until we succeed we are known as a success, no matter how many times we tried and failed to get the desired result.
The next time you feel sorry for yourself, are tempted to complain or whine, check out Nick Vujicic’s story and the wonderful way he has used what he has to live a full, rewarding life.
I couldn’t look at it without tears. Perhaps you can, but I dare you to try.
If you want to know more about 25-year old Nick Vujicic, visit his corporate site at AttitudeIsAltitude.com, or his Christian ministry at LifeWithoutLimbs.org. There are more videos on each. You’ll love them all!
Why do men seem to view the world in black and white? Well, it’s not quite that bad . . . though many women might be difficult to convince. If you are a woman with a son, brother, or husband who seems to struggle with matching his clothes, it may have been puzzling why that man could never seem to understand why certain colors went together and others simply did not.
At last, the answer!
Two to five percent of the male population is partially red-green color-blind. To that portion of the male population, colors with red and green in them will appear as varying shades of gray. While the degree of red-green color-blindness varies, the affected men will not be able to see reds or greens well.
This has important, but largely unrecognized, implications in marketing with respect to brochures, ads, and web pages.
Careful consideration should be given to avoiding any colors having either of these components, especially pastels. An exception would be very saturated reds and greens like those of traffic signals, or where the colors do not affect the readability, such as with borders or other separators.
Where you feel it necessary to use shades of red or green, do not use them as background colors (effect equals black ink on gray background) or to visually set off specific items. Use only the saturated hues of red and green for ink colors.
For example, full page background bleeds using pastels of red or green produces black text on background of varying shades of gray. An excellent example of this difficulty is a Christmas newsletter or card of red or green with black printing on it. The person with normal color vision will be able to read it easily. Such is not the case for the man with red-green color-blindness.
Other examples are orange and turquoise containing red and green respectively. Orange will appear yellow. Obviously, yellow ink on a white background will be difficult to read. Turquoise will look as light blue on its background and will be difficult depending on other combinations.
Another principle of visual perception is that anything that is difficult to read won’t be . . . read. Think about it. If you look at something that is blurred or otherwise difficult to read, you will simply skip over it unless you really want to know what it says. Do you want to impose such materials on your customers? Of course not!
It is surprising how often graphic artists are unaware of this principle. Unless you are marketing ONLY to women, you must keep it in mind when designing or otherwise managing your marketing campaign. Unless, of course, you wish abandon 2-5% of your male readers or viewers.
Tanner Christensen has done an excellent job pointing out the essentials of a logo’s design. Since the logo is such an important part of a business, its branding, and its marketing, careful attention should always be paid to it.
45 Rules for Creating a Great Logo Design
Do not use more than three colors.
Get rid of everything that is not absolutely necessary.
Type must be easy enough for your grandma to read.
The logo must be recognizable.
Create a unique shape or layout for the logo.
Completely ignore what your parents and/or spouse think about the design.
Confirm that the logo looks appealing to more than just three (3) individuals.
Do not combine elements from popular logos and claim it as original work.
Do not use clipart under any circumstances.
The logo should look good in black and white.
Make sure that the logo is recognizable when inverted.
Make sure that the logo is recognizable when resized.
If the logo contains an icon or symbol, as well as text, place each so that they complement one another.
Avoid recent logo design trends. Instead, make the logo look timeless.
Do not use special effects (including, but not limited to: gradients, drop shadows, reflections, and light bursts).
Fit the logo into a square layout if possible, avoid obscure layouts.
Avoid intricate details.
Consider the different places and ways that the logo will be presented.
Invoke feelings of being bold and confident, never dull and weak.
Realize that you will not create a perfect logo.
Use sharp lines for sharp businesses, smooth lines for smooth businesses.
The logo must have some connection to what it is representing.
A photo does not make a logo.
You must surprise customers with presentation.
Do not use more than two fonts.
Each element of the logo needs to be aligned. Left, center, right, top, or bottom.
The logo should look solid, with no trailing elements.
Know who is going to be looking at the logo before you think of ideas for it.
Always choose function over innovation.
If the brand name is memorable, the brand name should be the logo.
The logo should be recognizable when mirrored.
Even large companies need small logos.
Everyone should like the logo design, not just the business that will use it.
Create variations. The more variations, the more likely you are to get it right.
The logo must look consistent across multiple platforms.
The logo must be easy to describe.
Do not use taglines in the logo.
Sketch out ideas using paper and pencil before working on a computer.
In addition to being quickly and easily recognizable, I would add to Tanner’s list that the logo should not call attention to itself as a curiosity. If it does call attention to itself beyond recognition and “eye anchoring” because of its design, it has failed in its primary function.
If the viewer or reader begins to study the logo, that person has become side-tracked from the primary intent of the marketing piece-to get a particular response. The person has had his or her attention “forked.” Forked attention means a much lower desired response by the consumer and should be avoided whether in logo design, page design, or copy.
Your USP (Unique Selling Proposition) is one of the most important elements of your marketing program. An essential element of differentiating your business is to create a Unique Selling Proposition–or USP. It is as important as a Mission Statement and a written Business Plan. It is an essential part of your branding and should be on every piece of printed material that leaves your office, on your business cards, and in every email or web page you publish.
Your USP should be the unique position you have in the marketplace. In other words what is it about your product or service that sets you apart from your competition. Why should I, as a customer, buy from you instead of your competitors? After all, I might think the best place to buy is at the closest or the biggest business that offers whatever I have in mind. You must position your business uniquely in the marketplace–the business worth traveling an extra distance to reach, pay a little more money for, etc.
If you do not have a unique position in the marketplace for you products or services, by all means get one!
The Unique Selling Proposition Concept
You do want to imitate others, but it’s also important to be different in a creative fashion. You must distinguish your business or practice from all the rest. Make your business special in the eyes of your customer or client. That must be your goal.
A USP is that distinct and appealing idea setting you and your business, practice, service, or product, apart favorably from every other competitor in your marketing area. Your long-term marketing and operational successes will, ultimately, be helped or hurt by the USP you create. The one you start with will follow you for some time regardless of changes you may make.
The possibilities for crafting a USP are nearly limitless. However, it is best, to adopt a USP that dynamically addresses an obvious void in the marketplace that you can honestly and effectively fill.
But be very careful! It is adverse and counter-productive to adopt a USP, if you cannot fulfill the promise. In fact, that is worse than not having a USP at all. If you cannot deliver, for whatever reason, you will have a lot of dissatisfied, possibly angry customers. Their negative influence in the marketplace is a very powerful obstacle to try to overcome! As an aside, it takes approximately ten vocal, satisfied customers to overcome each one who is disgruntled.
Most business owners don’t have a USP. They usually think of branding as a logo. They have only a “me too,” directionless, nondescript, unappealing business that feeds solely on the sheer momentum of the marketplace. They have nothing unique or distinct. They promise no superior value, benefit, or service. They simply say “buy from us” but for no justifiable, rational reason. They are depending on those customers who simply stumble into their businesses hoping the customers don’t know any better than to buy from them. This approach may provide them a profit, but only in a growing dynamic market. They will have nothing to help their businesses, much less insulate them, when there is any contraction of the economy in their area. A recession clears out most of those businesses.
It should be no surprise that most businesses, lacking a USP, merely get by. Their failure rate is high, their owners are frequently apathetic, and they get only a small share of the potential business available to them. But other than possibly a convenient location, why should they get any business at all, if they fail to offer any appealing promise, unique feature or special service? They remain the ”me too,” “buy from me just because” businesses who likely don’t deserve to remain in business.
Is it any wonder that in a weak or down market, most go bankrupt. I frequently hear such business owners say, “The community simply didn’t support my business.”
Why should the ”community,” any community, ”support” such a business? There is no reason that the potential customers should, is there? Does any business “deserve” to exist in the marketplace “simply because?” If a business does not truly make an effort to solve a customer’s problem, there is certainly no inherent or fundamental right to exist.
Would you want to patronize a firm that is simply “exists,” with no unique benefit, no great prices or selection, no especially good service, or no guarantee?
Wouldn’t you prefer a firm that offers you the broadest selection in the country? How about one with every item marked up less than half the margin other competitors charge? What about one that sells the “Rolls Royce” of the industry’s products?
See what an appealing difference the USP makes in establishing a company’s perceived image or posture to the customer? Does it make sense to operate any business without carefully constructing a clear, strong, appealing USP into the very substance of the daily existence of that business?
The point is to focus on the one niche, need, or gap that is most clearly lacking, if, and only if, you can keep the promise you make. If you can’t, change your USP or develop another one that delivers a promise you can keep.
It is always critical to fulfill the “core promise” of your USP.
This is the foundation of your business and its marketing plan. If you cannot always honestly deliver on that core promise, by l means select another one on which your business can deliver all the while being certain it is unique and that you can fulfill on it. Again, if you are not certain you can deliver on it consistently throughout your entire organization, develop another one!
Remember, your USP is the core promise around which you will build your future business success. This will be the key to your fame and wealth, so you must be able to state it clearly and concisely. If you can’t state it clearly, your prospects won’t see it clearly. Whenever a customer needs the type of product or service you sell, your USP should bring your company, product, and service immediately to mind.
Your business will be great and success inevitable. IF your USP is clearly conveyed to your customers and potential customers via your marketing and business performance. But your USP must be a lean, mean delivery machine.
Clearly conveying the USP through both your marketing and your business performance will make your business great and success inevitable. But you must reduce your USP to a lean, mean delivery machine.
There is an excellent way to quickly get new customers.
Look for vendors and businesses in other fields who offer their products or services to the same customer base you do. Think about the things your customers need and buy that you do not offer. Approach these businesses with a compelling offer of affiliation to market to one another’s customers.
An example from my case study file was an attorney specializing in small businesses and an accounting firm that had many small business clients. They teamed up for the accounting firm to offer a free 30-minute consultation with the attorney about any business or tax legal question.
If there appeared to be an important legal issue beyond simple questions, the attorney would make suggestions about how it should be pursued. Because there were no strings attached, the client could follow-up with any attorney of the client’s choosing.
However, since the know-like-trust process–the relationship process–had already been started with this attorney, a high percentage of the businesses chose to retain and continue the process with the attorney who had given them good advice at no charge.
The business client got a free but valuable gift from the accountant; the attorney got exposure to a client base he wished to reach with the endorsement of the accountant; and the accountant got to offer his clients a very valuable gift–the opportunity to have a free legal visit to ask questions he or she might not have otherwise had the opportunity to seek.
There are numerous examples of just such valuable customer or client sharing opportunities that are limited only by your imagination.
Look at the nail salons, photographers, banks, hair salons, boutiques, optometry clinics, and now physician’s offices in Wal-Marts and supermarkets.
Think about some of these affiliate relationships:
1. Veterinary clinics and someone offering yard fencing and pet security services
2. Lawn maintenance services and house painters, plumbers, home remodelers, electricians, roofers, power washers, or any combination of these
3. Physicians and health spas
4. Wedding planners and caterers, photographers, or videographers
5. Coffee shops and musical groups, portrait painters, or bakeries
And list goes on and on.
This is a very powerful technique that is simultaneously relatively inexpensive and a powerful business builder.
So, look for any similar affiliation you can think of for your business.
Here is a timely post from http://www.ideablob.com/posts/332 that all small businesses should take to heart in these difficult times.
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Category: Inside ideablob
1. Customers who don’t pay: If a customer is late, you need to take swift action. If you wait beyond 60 days, it’ll probably be too late. As a result, make sure you provide notices to late customers.
2. Finding “good” customers; avoiding “bad” customers: A few bad customers can ruin your company. So, make sure you provide some level of new customer screening. You might want to do a check on D&B®. Another idea is to require a credit application (you can find these forms online at allbusiness.com and at similar web sites).
3. Build your business credit: This can help get new customers as well as financing. To this end, you can set up a credit profile on D&B®. You can also establish business accounts with service providers like UPS® and Staples®.
4. Strong cash flow management: Learn the basics of this topic. You need to carefully watch inventory, receivables and expenditures.
5. Realistic forecasts: It’s natural for business owners to be optimistic. But, the economy has undergone an extreme hit. In other words, be conservative with your revenue forecasts. Chances are it will get harder to find new customers.
6. Focus on existing customers: Who are your most profitable customers? How can you leverage this valuable base?
7. Be responsible: It’s tempting to delay payments to vendors and suppliers. But, this can be a big mistake. You want to make sure you build long-term relationships.
8. Free resources: Consultants can be expensive. So, watch these costs.. What’s more, there are a variety of free resources. For example, Score.org has a program where retired executives can help you with your business.
9. Communication: This is the time to talk to all key constituents, such as customers, suppliers and especially employees. Talk about your strategy and steps you are taking to deal with the current environment.
10. Crazy financings: Beware of proposed financings that are too good to be true. They often are.
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To this list I would add:
11. Pay down existing debt aggressively. It is much easier to survive any crisis with less debt. Imagine what an excellent position a business without any debt would be in during a recession.
One eternal question in business is, “How can I make more sales with less outlay?” It is only natural to have this desire. Who wouldn’t want to invest less money to have greater sales?
One of the best ways is to sell more to your existing customers.
It takes five to six times more money, time, and effort to sell a given amount of goods or services to a new customer than to a customer you already have.
I know that may sound like a large ratio, an excessive amount, but I assure you it isn’t. Once a person has already “met” you, so to speak, he or she has allowed you to begin the relationship building process, the process of getting to know, like, and trust you. This is the sequence of a successful relationship building effort.
First your customers have to get to know you. Then, they learn to like you. Finally, they develop a trust in you and your advice, products, services, etc. They come to accept whatever you have to say or the products you recommend.
It is VERY important that you NEVER violate this trust! To do so means that it will take up to 10 times the time, energy, effort, and money to recover . . . if in fact, it is ever recoverable.
Remember that the relationship building process is what you are truly in the business of doing regardless of how much we may believe we are in a other businesses.
No matter what you have to offer, first, offer it to your existing customers. Since they have already contacted you or purchased from you, they are somewhere on your “know-like-trust line.” Therefore, they are much more likely to purchase from you.
Imagine the other situation–selling that same amount of goods or services to someone whom you’ve never met.
Let’s simplify the process. You have to reach the potential customer; you must make a sales presentation of some sort, whether in person, by phone, by mail, or via the Internet. That presentation must effectively solve the customer’s problem, and he or she must quickly develop enough trust in you to risk time and money on you and your presentation.
That process takes time, energy, effort, AND money–5 times more of each.
I recommend you begin any marketing effort by presenting it first to your established list, whether they be customers who have previously purchased from you or simply visited your place of business or website, before presenting it to people who don’t yet know of you or your business. It simply makes sense, doesn’t it?
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