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	<title>Marketing Success Blueprint &#187; Business Coaching</title>
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	<link>http://marketingsuccessblueprint.com/blog</link>
	<description>Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!</description>
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		<copyright>&#xA9; 2003-2006</copyright>
		<managingEditor>paul@marketingsuccessblueprint.com ()</managingEditor>
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			<itunes:email>paul@marketingsuccessblueprint.com</itunes:email>
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			<title>Marketing Success Blueprint</title>
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		<item>
		<title>Avoid these mistakes scaling up your new venture</title>
		<link>http://marketingsuccessblueprint.com/blog/avoid-these-mistakes-scaling-up-your-new-venture/</link>
		<comments>http://marketingsuccessblueprint.com/blog/avoid-these-mistakes-scaling-up-your-new-venture/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 15:01:23 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[marketing coaching]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[small business coaching]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=138</guid>
		<description><![CDATA[Ramping up your business is easy to do, right?  Before settling on that conclusion, check this. A careful understanding of your market and your customers is essential.
Now that you have launched your new product or your new company, the sales are starting to roll in. Your beta testers have been enthusiastic and you have made [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/avoid-these-mistakes-scaling-up-your-new-venture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Protect Yourself From Digital Thieves</title>
		<link>http://marketingsuccessblueprint.com/blog/how-to-protect-yourself-from-digital-thieves/</link>
		<comments>http://marketingsuccessblueprint.com/blog/how-to-protect-yourself-from-digital-thieves/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 21:45:17 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[asset protection]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[plagiarism]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=129</guid>
		<description><![CDATA[Anyone who has or will publish anything digital on the Internet and even off have or will have material stolen.  It is not whether but merely when that theft will come.
Mr. Royce Tivel has written an excellent article on how to combat plagiarism both directly by contacting the thief and indirectly by advising domain name registrars and website hosting services of the illegal use of your material.]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/how-to-protect-yourself-from-digital-thieves/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Marketing or Better Marketing?</title>
		<link>http://marketingsuccessblueprint.com/blog/more-marketing-or-better-marketing/</link>
		<comments>http://marketingsuccessblueprint.com/blog/more-marketing-or-better-marketing/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 20:31:41 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[mark]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[marketing testing]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[scientific-testing]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=91</guid>
		<description><![CDATA[During difficult economic times when business is down, the overwhelming temptation is to trim everything often by a set percentage across the board. This is a natural, yet misguided impulse. When a business owner or manager tells me, &#8220;We have no choice but to trim our marketing budget,&#8221; I ask what he or she considers [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/more-marketing-or-better-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your List IS Everything!</title>
		<link>http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 20:03:22 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[business philosophy]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=90</guid>
		<description><![CDATA[Your List is . . . Everything?

Your mailing list (or e-mail list) is everything!  
 I know this sounds like an overstatement, but consider this.
Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  “But,” you may argue, [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Research Your Market</title>
		<link>http://marketingsuccessblueprint.com/blog/how-to-research-your-market/</link>
		<comments>http://marketingsuccessblueprint.com/blog/how-to-research-your-market/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 19:30:45 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[business management]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[mistakes in business]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=89</guid>
		<description><![CDATA[I deal with a great many business in a variety of fields and find that a distressing number of the people consider many things and miss one of the most critical elements in that decision.
Businesses in trouble often run hither and thither trying solutions again ignoring this critical element.
That critical element?  Market Research!
Anyone, at the [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/how-to-research-your-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Features vs. Benefits</title>
		<link>http://marketingsuccessblueprint.com/blog/features-vs-benefits/</link>
		<comments>http://marketingsuccessblueprint.com/blog/features-vs-benefits/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 02:49:42 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[advertising psychology]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[what's in it for me?]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=86</guid>
		<description><![CDATA[As a business owner you likely think of all the features your product/s or services offer.  Too often businesses will focus on the features of their product or service.  Perhaps they even extol them in great detail &#8230; only to have the listener&#8217;s eyes glaze over.  The business person may KNOW that the potential customer [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/features-vs-benefits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Success Mindset &#8211; Personal Integrity Principle</title>
		<link>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/</link>
		<comments>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/#comments</comments>
		<pubDate>Mon, 11 May 2009 02:05:13 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Barbara Filla]]></category>
		<category><![CDATA[business integrity]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[business success mindset]]></category>
		<category><![CDATA[company structure]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[personal integrity]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=83</guid>
		<description><![CDATA[Success in business does not simply &#8220;happen,&#8221; nor does hard work on or in a business, alone, guarantee success.  Several of the foundational building blocks are of vital importance for a business&#8217;s success.  One of the most important is the &#8220;business mindset&#8221; of the founders, owners, and managers.  It is an essential part of branding.
Of [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>ASK Them!</title>
		<link>http://marketingsuccessblueprint.com/blog/ask-them/</link>
		<comments>http://marketingsuccessblueprint.com/blog/ask-them/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 05:29:31 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[ask your customers]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[sales testing]]></category>
		<category><![CDATA[tapping your vast resources]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[You Ask Them software]]></category>
		<category><![CDATA[YouAskThem software]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=80</guid>
		<description><![CDATA[As you likely already know, I am a devoted fan to the subject of testing &#8212; testing everything.
For those who have never done much testing, this may seem very cumbersome and daunting at times though it shouldn&#8217;t be.  Of course, you should test every aspect of your business and marketing&#8211;your business cards, brochures, service, products, [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/ask-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good? Don&#8217;t Bother.</title>
		<link>http://marketingsuccessblueprint.com/blog/good-dont-bother/</link>
		<comments>http://marketingsuccessblueprint.com/blog/good-dont-bother/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 02:09:29 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[delivering your best]]></category>
		<category><![CDATA[exceeding expectations]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[personal integrity]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=78</guid>
		<description><![CDATA[Seth Godin is one of my favorite bloggers.  He always puts out his best stuff and does so regularly.  One of his recent blogs is really on the subject of personal integrity.  He said you should only produce something if it is your best.  He has the proper answer to &#8220;good&#8221; or &#8220;good enough.&#8221;
If your [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/good-dont-bother/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It Won&#8217;t Be Read!</title>
		<link>http://marketingsuccessblueprint.com/blog/it-wont-be-read/</link>
		<comments>http://marketingsuccessblueprint.com/blog/it-wont-be-read/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 19:30:56 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[good page design]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[page design principles]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=77</guid>
		<description><![CDATA[
Anything difficult to read won&#8217;t be! &#8230; read, that is!
When you see something that is too difficult to read, what do you, yourself, do?  If your are like most of us, you skip over it or promise yourself you will read it &#8220;later&#8221; when you &#8220;have more time.&#8221;  Of course, &#8220;later&#8221; rarely happens.
Let&#8217;s each examine [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/it-wont-be-read/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Irrational Customer</title>
		<link>http://marketingsuccessblueprint.com/blog/the-irrational-customer/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-irrational-customer/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 12:00:35 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[customer attitude]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=76</guid>
		<description><![CDATA[Often, we as marketers or business people with the responsibility of sales and marketing are very puzzled by the apparent irrational behavior of customers.  We are amazed by the way customers can ignore compelling logic, irrefutable facts and figures and take a completely illogical action.
Of course, it appears illogical to those of us driven by [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-irrational-customer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Does Your Business Measure Up?</title>
		<link>http://marketingsuccessblueprint.com/blog/how-does-your-business-measure-up/</link>
		<comments>http://marketingsuccessblueprint.com/blog/how-does-your-business-measure-up/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 12:00:07 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[customer appreciation]]></category>
		<category><![CDATA[customer bonding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing disasters]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[marketing training]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=75</guid>
		<description><![CDATA[Most businesses claim to cater to the customer.   They may make a strong point in their marketing and advertising.  Unfortunately, many fall far short of that goal.  Look at some of the experiences Mr. Merholz had with major airlines.

Where do we fall short?  Usually in failing to have true customer service as a part of [...]]]></description>
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		<title>Many People Know EXACTLY What Your Business Should Do!</title>
		<link>http://marketingsuccessblueprint.com/blog/many-people-know-exactly-what-your-business-should-do/</link>
		<comments>http://marketingsuccessblueprint.com/blog/many-people-know-exactly-what-your-business-should-do/#comments</comments>
		<pubDate>Sat, 17 Jan 2009 04:24:27 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coaching]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing testing]]></category>
		<category><![CDATA[sales testing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=56</guid>
		<description><![CDATA[Are you struggling in your business not knowing what you should do in these difficult times?  There are people who know exactly what you should do in your business . . . and they don&#8217;t charge much at all!
They are your customers!
Follow the advice of your customers?  Yes, your customers!
If you have done your marketing [...]]]></description>
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		<title>What Should You Test?</title>
		<link>http://marketingsuccessblueprint.com/blog/what-should-you-test/</link>
		<comments>http://marketingsuccessblueprint.com/blog/what-should-you-test/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 23:34:59 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[scientific market testing]]></category>
		<category><![CDATA[small busines marketing]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[typography testing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=74</guid>
		<description><![CDATA[Test everything !
One of my &#8220;88&#8243; is that you should never leave to chance anything over which you can exert some control.
Yes, you should test everything, of course, but there is more to the story.  Sometimes some of the most subtle are also very potent determiners of your customers&#8217; responses.
As a part of the consideration [...]]]></description>
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		<title>Typography: What Is It, And Why Is It Important?</title>
		<link>http://marketingsuccessblueprint.com/blog/typography-what-is-it-and-why-is-it-important/</link>
		<comments>http://marketingsuccessblueprint.com/blog/typography-what-is-it-and-why-is-it-important/#comments</comments>
		<pubDate>Sat, 10 Jan 2009 21:46:50 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[copywriting help]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[email design]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing copywriting]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[web page design]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=72</guid>
		<description><![CDATA[Typography is the nature of the print on the page.  Though the term originated in the printing industry, its principles are adaptable to onscreen techniques, as well.
ty·pog·ra·phy (tī päg′rə fē) may be defined as follows:     
noun

 the art or process of printing from type
 the art or process of setting and arranging type for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Nick Vujicic: No Limbs, No Problem!</title>
		<link>http://marketingsuccessblueprint.com/blog/nick-vujicic-no-limbs-no-problem/</link>
		<comments>http://marketingsuccessblueprint.com/blog/nick-vujicic-no-limbs-no-problem/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 23:20:17 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Christian ministry]]></category>
		<category><![CDATA[complaining]]></category>
		<category><![CDATA[financial planner]]></category>
		<category><![CDATA[life with Christ]]></category>
		<category><![CDATA[life without limbs]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[moaning]]></category>
		<category><![CDATA[Nick Vujicic]]></category>
		<category><![CDATA[overcoming obstacles]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=68</guid>
		<description><![CDATA[As with many things in life, it&#8217;s not what happens to you that matters, it&#8217;s how you deal with it.  We can whine and complain that things aren&#8217;t going as we might hope or had expected.  Perhaps we have struggled over and over again without the desired results.  Of course, we can stop and give [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Your Unique Selling Proposition, Part I</title>
		<link>http://marketingsuccessblueprint.com/blog/your-unique-selling-proposition-part-i/</link>
		<comments>http://marketingsuccessblueprint.com/blog/your-unique-selling-proposition-part-i/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 05:03:23 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business recovery]]></category>
		<category><![CDATA[economic disaster]]></category>
		<category><![CDATA[economic improvement]]></category>
		<category><![CDATA[economic recovery]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[market positioning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing success]]></category>
		<category><![CDATA[profit positioning]]></category>
		<category><![CDATA[salvage my business]]></category>
		<category><![CDATA[save my business]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[unique selling proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=22</guid>
		<description><![CDATA[Your USP (Unique Selling Proposition) is one of the most important elements of your marketing program.   An essential element of differentiating your business is to create a Unique Selling Proposition&#8211;or USP.  It is as important as a Mission Statement and a written Business Plan.  It is an essential part of your branding and should be on every piece of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Quick Way To Get New Customers</title>
		<link>http://marketingsuccessblueprint.com/blog/a-quick-way-to-get-new-customers/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-quick-way-to-get-new-customers/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 22:36:31 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[accountants]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[attornies]]></category>
		<category><![CDATA[business exchange]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[joint venture marketing]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=62</guid>
		<description><![CDATA[There is an excellent way to quickly get new customers.  
 
Look for vendors and businesses in other fields who offer their products or services to the same customer base you do.  Think about the things your customers need and buy that you do not offer.  Approach these businesses with a compelling offer of  affiliation to market to one [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top 10 Tips for Small Businesses to Weather Financial Crisis</title>
		<link>http://marketingsuccessblueprint.com/blog/top-10-tips-for-small-businesses-to-weather-financial-crisis/</link>
		<comments>http://marketingsuccessblueprint.com/blog/top-10-tips-for-small-businesses-to-weather-financial-crisis/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 16:03:03 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[allbusiness.com]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[bad customers]]></category>
		<category><![CDATA[business credit]]></category>
		<category><![CDATA[cash flow management]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[difficult times]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[financial emergency]]></category>
		<category><![CDATA[financing]]></category>
		<category><![CDATA[financing small business]]></category>
		<category><![CDATA[good customers]]></category>
		<category><![CDATA[mistakes in business]]></category>
		<category><![CDATA[score]]></category>
		<category><![CDATA[score.org]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[solutions for difficult times]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=64</guid>
		<description><![CDATA[Here is a timely post from http://www.ideablob.com/posts/332 that all small businesses should take to heart in these difficult times.
=================================

 
Category: Inside ideablob
1. Customers who don&#8217;t pay: If a customer is late, you need to take swift action. If you wait beyond 60 days, it&#8217;ll probably be too late. As a result, make sure you provide notices to [...]]]></description>
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		<title>Who Knows Exactly What You Should Do In Your Business?</title>
		<link>http://marketingsuccessblueprint.com/blog/who-knows-exactly-what-you-should-do-in-your-business/</link>
		<comments>http://marketingsuccessblueprint.com/blog/who-knows-exactly-what-you-should-do-in-your-business/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 17:08:59 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[business recovery]]></category>
		<category><![CDATA[business surveys]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer response]]></category>
		<category><![CDATA[economic recovery]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small busines marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[struggling businesses]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=57</guid>
		<description><![CDATA[Your customers!
Follow the advice of your customers?  Yes, your customers!
Let me explain.
If you have done your marketing analysis properly in the beginning . . . or even if you haven&#8217;t, you need to keep learning what your customers want from you.
That large group of people know exactly what you should do in and for your [...]]]></description>
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		<slash:comments>2</slash:comments>
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