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	<title>Marketing Success Blueprint &#187; Business</title>
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	<link>http://marketingsuccessblueprint.com/blog</link>
	<description>Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!</description>
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		<copyright>&#xA9; 2003-2006</copyright>
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			<itunes:name></itunes:name>
			<itunes:email>paul@marketingsuccessblueprint.com</itunes:email>
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			<title>Marketing Success Blueprint</title>
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		<item>
		<title>Avoid these mistakes scaling up your new venture</title>
		<link>http://marketingsuccessblueprint.com/blog/avoid-these-mistakes-scaling-up-your-new-venture/</link>
		<comments>http://marketingsuccessblueprint.com/blog/avoid-these-mistakes-scaling-up-your-new-venture/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 15:01:23 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[marketing coaching]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[small business coaching]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=138</guid>
		<description><![CDATA[Ramping up your business is easy to do, right?  Before settling on that conclusion, check this. A careful understanding of your market and your customers is essential.
Now that you have launched your new product or your new company, the sales are starting to roll in. Your beta testers have been enthusiastic and you have made [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/avoid-these-mistakes-scaling-up-your-new-venture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Protect Yourself From Digital Thieves</title>
		<link>http://marketingsuccessblueprint.com/blog/how-to-protect-yourself-from-digital-thieves/</link>
		<comments>http://marketingsuccessblueprint.com/blog/how-to-protect-yourself-from-digital-thieves/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 21:45:17 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[asset protection]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[plagiarism]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=129</guid>
		<description><![CDATA[Anyone who has or will publish anything digital on the Internet and even off have or will have material stolen.  It is not whether but merely when that theft will come.
Mr. Royce Tivel has written an excellent article on how to combat plagiarism both directly by contacting the thief and indirectly by advising domain name registrars and website hosting services of the illegal use of your material.]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/how-to-protect-yourself-from-digital-thieves/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Dirty Little Secret&#8211;What The Recent Massachusetts Election of Senator Brown Reveals</title>
		<link>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 02:36:45 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=123</guid>
		<description><![CDATA[


Massachusetts Senator-elect, Scott Brown and family
Photo from www.BrownForUSSenate.com


Yes, this is written with a dirty little secret as its motive.
It applies to all businesses. But it has nothing to do with the actual election!
&#8230; almost nothing &#8230;
This article has nothing to do with the historically staggering rebuke of President Obama&#8217;s policies, the agendas of the Pelosi [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why a written marketing plan is essential to your business success</title>
		<link>http://marketingsuccessblueprint.com/blog/why-a-written-marketing-plan-is-essential-to-your-business-success/</link>
		<comments>http://marketingsuccessblueprint.com/blog/why-a-written-marketing-plan-is-essential-to-your-business-success/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 03:47:18 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=105</guid>
		<description><![CDATA[Many businesses are begun with a few ideas scribbled on a paper napkin. While this is all well and good, the truly successful business must have much more important planning and research to operate well. Furthermore, the plan should be in written form. Writing the plans down forces the owner to put the plan ideas into concrete, understandable form. That will be important as a definable benchmark to which to refer later.
]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/why-a-written-marketing-plan-is-essential-to-your-business-success/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Consumer In The Marketplace Has Changed &#8211; Part 2</title>
		<link>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 05:51:23 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[customer-focused]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[problem solving]]></category>
		<category><![CDATA[pull marketing]]></category>
		<category><![CDATA[push marketing]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=102</guid>
		<description><![CDATA[Yes, as we discussed in the last issue, the marketplace has undergone a rather radical change in the past thirty years. With the numerous options available to today’s consumer, he or she behaves differently than in years &#8211; and centuries &#8211; past. With the rapid changes in the marketplace a person in business can become [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Consumer In The Marketplace Has Changed &#8211; Part 1</title>
		<link>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 05:41:55 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[advertising psychology]]></category>
		<category><![CDATA[cell phone search]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[marketing psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/</guid>
		<description><![CDATA[The marketplace has undergone a rather radical change in the past thirty years. Today’s consumer has many more options than have previously existed. This has in turn changed the way the consumer behaves. I hasten to add that that we human beings have not fundamentally changed but our options have. Therefore, we have changed our [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Marketing or Better Marketing?</title>
		<link>http://marketingsuccessblueprint.com/blog/more-marketing-or-better-marketing/</link>
		<comments>http://marketingsuccessblueprint.com/blog/more-marketing-or-better-marketing/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 20:31:41 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[mark]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[marketing testing]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[scientific-testing]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=91</guid>
		<description><![CDATA[During difficult economic times when business is down, the overwhelming temptation is to trim everything often by a set percentage across the board. This is a natural, yet misguided impulse. When a business owner or manager tells me, &#8220;We have no choice but to trim our marketing budget,&#8221; I ask what he or she considers [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/more-marketing-or-better-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your List IS Everything!</title>
		<link>http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 20:03:22 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[business philosophy]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=90</guid>
		<description><![CDATA[Your List is . . . Everything?

Your mailing list (or e-mail list) is everything!  
 I know this sounds like an overstatement, but consider this.
Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  “But,” you may argue, [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Research Your Market</title>
		<link>http://marketingsuccessblueprint.com/blog/how-to-research-your-market/</link>
		<comments>http://marketingsuccessblueprint.com/blog/how-to-research-your-market/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 19:30:45 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[business management]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[mistakes in business]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=89</guid>
		<description><![CDATA[I deal with a great many business in a variety of fields and find that a distressing number of the people consider many things and miss one of the most critical elements in that decision.
Businesses in trouble often run hither and thither trying solutions again ignoring this critical element.
That critical element?  Market Research!
Anyone, at the [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/how-to-research-your-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Google Says About Duplicate Content</title>
		<link>http://marketingsuccessblueprint.com/blog/what-google-says-about-duplicate-content/</link>
		<comments>http://marketingsuccessblueprint.com/blog/what-google-says-about-duplicate-content/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 14:02:33 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[article marketing mistakes]]></category>
		<category><![CDATA[copywriting help]]></category>
		<category><![CDATA[duplicate content]]></category>
		<category><![CDATA[good marketing practices]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[PLR]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=88</guid>
		<description><![CDATA[There is frequently a lot of discussion on the web about &#8220;duplicate content.&#8221;  Duplicate content is an issue since many web business owners would like their material published in many places.  Often they are trying to &#8220;fool&#8221; the search engines into believing that there is great interest in their material with many backlinks to their [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/what-google-says-about-duplicate-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Important Traits of Good Blog Design</title>
		<link>http://marketingsuccessblueprint.com/blog/10-important-traits-of-good-blog-design/</link>
		<comments>http://marketingsuccessblueprint.com/blog/10-important-traits-of-good-blog-design/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 13:31:53 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog design]]></category>
		<category><![CDATA[blog design tips]]></category>
		<category><![CDATA[blog tips]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[John Urban]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing-design]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=87</guid>
		<description><![CDATA[I&#8217;m sure most of us have one or more favorite blogs we like to read for business, politics, religion, or hobbies.  Some are good and easy to read and some are not.
One of my The 88 Marketing That Will Change Your Life is, &#8220;If it is difficult to read, it won&#8217;t be &#8230; read, that [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/10-important-traits-of-good-blog-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Become Your Writing Best</title>
		<link>http://marketingsuccessblueprint.com/blog/become-your-writing-best/</link>
		<comments>http://marketingsuccessblueprint.com/blog/become-your-writing-best/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 20:12:20 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[copywriting help]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[Mary Jaksch]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[writing discipline]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=85</guid>
		<description><![CDATA[I hear people bemoaning the fact that they are poor writers.  They wish they could be better; they consider taking college writing courses; they wish they could be better; they read books on writing; they wish they could be better; and they wish, wish, and wish. However, they fail to simply write, write, and write.
Mary [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/become-your-writing-best/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Features vs. Benefits</title>
		<link>http://marketingsuccessblueprint.com/blog/features-vs-benefits/</link>
		<comments>http://marketingsuccessblueprint.com/blog/features-vs-benefits/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 02:49:42 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[advertising psychology]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[what's in it for me?]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=86</guid>
		<description><![CDATA[As a business owner you likely think of all the features your product/s or services offer.  Too often businesses will focus on the features of their product or service.  Perhaps they even extol them in great detail &#8230; only to have the listener&#8217;s eyes glaze over.  The business person may KNOW that the potential customer [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/features-vs-benefits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Is Marketing?</title>
		<link>http://marketingsuccessblueprint.com/blog/what-is-marketing/</link>
		<comments>http://marketingsuccessblueprint.com/blog/what-is-marketing/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 15:43:44 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[definition of marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/what-is-marketing/</guid>
		<description><![CDATA[Marketing at its most fundamental level is the presentation of your business--your goods or services--to a potential customer so that he or she wishes to exchange something with you for what you have to offer.

Now, I will reveal my bias: I believe sales, advertising, public relations, and publicity are all subsegments of the larger field of marketing.]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/what-is-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Disasterous Example of Failure to Consider Customer Psychology</title>
		<link>http://marketingsuccessblueprint.com/blog/a-disasterous-example-of-failure-to-consider-customer-psychology/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-disasterous-example-of-failure-to-consider-customer-psychology/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 20:33:48 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[marketing disasters]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/a-disasterous-example-of-failure-to-consider-customer-psychology/</guid>
		<description><![CDATA[Here is a classic example of a large corporation's failure to effectively take the customer's psychology into account.

While I'm certain Macy's spent a lot of money on marketing before they made all the changes described in the New York Times article, they only concentrated on the proper things with the proper scientific testing after they had lost billions of dollars and run off some valuable customers forever!  And this doesn't even count a dramatic drop in Macy's stock price!]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/a-disasterous-example-of-failure-to-consider-customer-psychology/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Is Everything!</title>
		<link>http://marketingsuccessblueprint.com/blog/marketing-is-everything/</link>
		<comments>http://marketingsuccessblueprint.com/blog/marketing-is-everything/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 22:38:33 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/marketing-is-everything/</guid>
		<description><![CDATA[Is marketing everything?
If we think of marketing as the sum of all efforts to inform our customers or potential customers of every aspect of our business&#8211;products and/or services&#8211;then it is &#8220;everything!&#8221;
Without adequate information about our products or services, how can we logically expect our customers to make a decision favorable to us.   Of course, all [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/marketing-is-everything/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Success Mindset &#8211; Personal Integrity Principle</title>
		<link>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/</link>
		<comments>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/#comments</comments>
		<pubDate>Mon, 11 May 2009 02:05:13 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Barbara Filla]]></category>
		<category><![CDATA[business integrity]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[business success mindset]]></category>
		<category><![CDATA[company structure]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[personal integrity]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=83</guid>
		<description><![CDATA[Success in business does not simply &#8220;happen,&#8221; nor does hard work on or in a business, alone, guarantee success.  Several of the foundational building blocks are of vital importance for a business&#8217;s success.  One of the most important is the &#8220;business mindset&#8221; of the founders, owners, and managers.  It is an essential part of branding.
Of [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The 2 Most Important Questions Your Customer Has</title>
		<link>http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/#comments</comments>
		<pubDate>Sat, 09 May 2009 03:33:24 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrila]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing coaching]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=79</guid>
		<description><![CDATA[Customer psychology continued &#8211;
The sooner and more effectively you answer these two questions, the
sooner your listener will &#8220;hear&#8221; anything else you have to say.  Of
course there is a reason for this.  When your customer has an
overriding question in his or her mind, that person is
subconsciously &#8220;filtering&#8221; everything you have to say looking to
see if you [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Words Have Consequences</title>
		<link>http://marketingsuccessblueprint.com/blog/words-have-consequences/</link>
		<comments>http://marketingsuccessblueprint.com/blog/words-have-consequences/#comments</comments>
		<pubDate>Sun, 12 Apr 2009 21:48:43 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[copywriting tricks]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[psychological triggers]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[trigger words]]></category>
		<category><![CDATA[web copy]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=81</guid>
		<description><![CDATA[Yes, words do have consequences.  When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn&#8217;t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying.
Words set the &#8220;psychological stage,&#8221; so [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/words-have-consequences/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ASK Them!</title>
		<link>http://marketingsuccessblueprint.com/blog/ask-them/</link>
		<comments>http://marketingsuccessblueprint.com/blog/ask-them/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 05:29:31 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[ask your customers]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[sales testing]]></category>
		<category><![CDATA[tapping your vast resources]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[You Ask Them software]]></category>
		<category><![CDATA[YouAskThem software]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=80</guid>
		<description><![CDATA[As you likely already know, I am a devoted fan to the subject of testing &#8212; testing everything.
For those who have never done much testing, this may seem very cumbersome and daunting at times though it shouldn&#8217;t be.  Of course, you should test every aspect of your business and marketing&#8211;your business cards, brochures, service, products, [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/ask-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

