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	<title>Marketing Success Blueprint &#187; advertising psychology</title>
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		<title>The Consumer In The Marketplace Has Changed &#8211; Part 1</title>
		<link>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 05:41:55 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[advertising psychology]]></category>
		<category><![CDATA[cell phone search]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[marketing psychology]]></category>

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		<description><![CDATA[The marketplace has undergone a rather radical change in the past thirty years. Today’s consumer has many more options than have previously existed. This has in turn changed the way the consumer behaves. I hasten to add that that we human beings have not fundamentally changed but our options have. Therefore, we have changed our [...]]]></description>
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		<title>Features vs. Benefits</title>
		<link>http://marketingsuccessblueprint.com/blog/features-vs-benefits/</link>
		<comments>http://marketingsuccessblueprint.com/blog/features-vs-benefits/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 02:49:42 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[advertising psychology]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[what's in it for me?]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=86</guid>
		<description><![CDATA[As a business owner you likely think of all the features your product/s or services offer.  Too often businesses will focus on the features of their product or service.  Perhaps they even extol them in great detail &#8230; only to have the listener&#8217;s eyes glaze over.  The business person may KNOW that the potential customer [...]]]></description>
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		<title>Have a Donut?</title>
		<link>http://marketingsuccessblueprint.com/blog/have-a-donut/</link>
		<comments>http://marketingsuccessblueprint.com/blog/have-a-donut/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 04:48:36 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[88 Marketing Tips that will change your life]]></category>
		<category><![CDATA[advertising psychology]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[in home business]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[USP]]></category>

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		<description><![CDATA[For use in multiple ads or types of ads, develop &#8220;donuts.&#8221;  Donuts are templates containing your basic information including your address and other contact information.  You should always include your USP (Unique Selling Proposition).  Include all information needed for every application.  Be sure to include your logo and any additional graphics that will be part [...]]]></description>
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