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	<title>Marketing Success Blueprint &#187; Business</title>
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	<link>http://marketingsuccessblueprint.com/blog</link>
	<description>Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!</description>
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		<copyright>&#xA9; 2003-2006</copyright>
		<managingEditor>paul@marketingsuccessblueprint.com ()</managingEditor>
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			<itunes:email>paul@marketingsuccessblueprint.com</itunes:email>
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			<title>Marketing Success Blueprint</title>
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		<item>
		<title>How To Protect Yourself From Digital Thieves</title>
		<link>http://marketingsuccessblueprint.com/blog/how-to-protect-yourself-from-digital-thieves/</link>
		<comments>http://marketingsuccessblueprint.com/blog/how-to-protect-yourself-from-digital-thieves/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 21:45:17 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[asset protection]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[plagiarism]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=129</guid>
		<description><![CDATA[Anyone who has or will publish anything digital on the Internet and even off have or will have material stolen.  It is not whether but merely when that theft will come.
Mr. Royce Tivel has written an excellent article on how to combat plagiarism both directly by contacting the thief and indirectly by advising domain name registrars and website hosting services of the illegal use of your material.]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/how-to-protect-yourself-from-digital-thieves/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Success Mindset &#8211; Personal Integrity Principle</title>
		<link>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/</link>
		<comments>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/#comments</comments>
		<pubDate>Mon, 11 May 2009 02:05:13 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Barbara Filla]]></category>
		<category><![CDATA[business integrity]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[business success mindset]]></category>
		<category><![CDATA[company structure]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[personal integrity]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=83</guid>
		<description><![CDATA[Success in business does not simply &#8220;happen,&#8221; nor does hard work on or in a business, alone, guarantee success.  Several of the foundational building blocks are of vital importance for a business&#8217;s success.  One of the most important is the &#8220;business mindset&#8221; of the founders, owners, and managers.  It is an essential part of branding.
Of [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Fear, Fear, Solution&#8211;A Copywriting Formula</title>
		<link>http://marketingsuccessblueprint.com/blog/fear-fear-solution-a-copywriting-formula/</link>
		<comments>http://marketingsuccessblueprint.com/blog/fear-fear-solution-a-copywriting-formula/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 17:10:57 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[Jay Abraham]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/fear-fear-solution-a-copywriting-formula/</guid>
		<description><![CDATA[There are a number of classic copywriting formulas.  They are classics because they have proven very effective over time.  These formulas work equally well for website work, email, direct mail, brochures, and advertising in many formats and media.
One of these very effective script writing formulas is: fear, fear, solution.
Your focus must be on [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/fear-fear-solution-a-copywriting-formula/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Marketplace Rules!</title>
		<link>http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 15:24:34 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[hypnotic marketing]]></category>
		<category><![CDATA[hypnotic writing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing makeover]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[psychological triggers]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/</guid>
		<description><![CDATA[The marketplace is the sole arbiter of the success of your programs.  It alone determines what works and how.  Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Continued Customer Connections</title>
		<link>http://marketingsuccessblueprint.com/blog/the-power-of-continued-customer-connections/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-power-of-continued-customer-connections/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 16:22:28 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[affinity bonding]]></category>
		<category><![CDATA[bonding]]></category>
		<category><![CDATA[continued customer relations]]></category>
		<category><![CDATA[customer bonding]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[mailing campaigns]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-power-of-continued-customer-connections/</guid>
		<description><![CDATA[The Power of Continued Customer Connections
When your customer or contact gave you his or her information, that was permission to begin the process of "affinity bonding."  Affinity bonding, discussed in more detail in "The 88 Marketing Tips That Will Change Your Life!" is really little more than building a gradually strenthening relationship bond with each customer.  (Sign up for the "The 88 Marketing Tips That Will Change Your Life!" at http://www.MarketingSuccessBlueprint.com/)

Each follow-up contact you have with the customer, over time, further strengthens that affinity bond developing a very strong and lasting relationship with him or her. 

]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-power-of-continued-customer-connections/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pay For Referrals?</title>
		<link>http://marketingsuccessblueprint.com/blog/pay-for-referrals/</link>
		<comments>http://marketingsuccessblueprint.com/blog/pay-for-referrals/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 00:54:22 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[bonus]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/pay-for-referrals/</guid>
		<description><![CDATA[Should You "Pay" For Referrals?  

You certainly should pay for referrals, though not necessarily in the sense that the headline might suggest. 

Without a doubt, you should recognize anyone referring you business or potential business.  You want any referral sources to know that you are aware of their confidence in you and your business and that you appreciate 
]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/pay-for-referrals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your List is . . . Everything?</title>
		<link>http://marketingsuccessblueprint.com/blog/your-list-is-everything/</link>
		<comments>http://marketingsuccessblueprint.com/blog/your-list-is-everything/#comments</comments>
		<pubDate>Tue, 13 May 2008 19:55:01 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[mailing]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[telemarketing]]></category>
		<category><![CDATA[trust marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/your-list-is-everything/</guid>
		<description><![CDATA[Your mailing list (or e-mail list) is everything!  I know this sounds like an overstatement, but consider this.

Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  "But," you may argue, "I have all this expensive equipment to produce my products."  I would say your products are worthless unless there is someone to buy them.
]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/your-list-is-everything/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Should I Read As I Start My Business? Part II</title>
		<link>http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-part-ii/</link>
		<comments>http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-part-ii/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 01:35:34 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[bonus]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[E-Myth Revisited]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Michael Berger]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-part-ii/</guid>
		<description><![CDATA[The things a budding business person should read (cont&#8217;d.)
There are many good books on marketing.  One of the best authors is Jay Conrad Levinson.  He has been writing on guerrilla marketing for small businesses for at least 30 years.  His works are classics and the concepts have updated over the years.
Dan Kennedy offers a great number of very practical marketing [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-part-ii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Should I Read As I Start My Business? Part I</title>
		<link>http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-pt-i/</link>
		<comments>http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-pt-i/#comments</comments>
		<pubDate>Sun, 10 Feb 2008 20:24:05 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[bonus]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[E-Myth Revisited]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Michael Gerber]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-pt-i/</guid>
		<description><![CDATA[ What Should I Read As I Start My Business?

In a recent conversation with a person wanting to start a small business, the subject arose of what she should read.

You are very wise to seek education for your venture.  You should view your business education as a very necessary activity that never ends.

]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-pt-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Tools For Any Internet-Based Business</title>
		<link>http://marketingsuccessblueprint.com/blog/free-tools-for-any-internet-based-business/</link>
		<comments>http://marketingsuccessblueprint.com/blog/free-tools-for-any-internet-based-business/#comments</comments>
		<pubDate>Thu, 04 Oct 2007 15:24:17 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bonus]]></category>
		<category><![CDATA[free resources]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[subscriptions]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/free-tools-for-any-internet-based-business/</guid>
		<description><![CDATA[If you have an Internet-based business or intend to have one, SEO (Search Engine Optimization) is crucial.  While comprehensive SEO can be a very sophisticated, there are some simple and very inexpensive techniques to &#8220;get noticed&#8221; by the search engines especially in your local market.
Keywords is one of these important subjects.  Internet search engines (SEs) catalog [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/free-tools-for-any-internet-based-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Should A Business Do Guerrilla Marketing?</title>
		<link>http://marketingsuccessblueprint.com/blog/why-should-a-business-do-guerrilla-marketing/</link>
		<comments>http://marketingsuccessblueprint.com/blog/why-should-a-business-do-guerrilla-marketing/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 02:37:05 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[scientific-testing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/why-should-a-business-do-guerrilla-marketing/</guid>
		<description><![CDATA[For the small business owner or manager, there are few resources or principles as valuable as those of Guerrilla Marketing.  It is foundational marketing . . . especially for the small business!

The ideas to which Jay Conrad Levinson introduced us all in the 1980s are even more pertinent today.  Marketing is now more sophisticated demanding closer attention to the craft and a more skillful deployment with less margin for error.  Certainly the principles have undergone some modifications due to technological advances, but their wisdom and utility remain unscathed.

Small businesses are better suited to the Guerrilla Marketing methods since they are more agile, have closer contact with their customers, and lack the inertia of "committees" and "Marketing Departments."]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/why-should-a-business-do-guerrilla-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Copywriting Essentials. What&#8217;s In It For Me?</title>
		<link>http://marketingsuccessblueprint.com/blog/copywriting-essentials-whats-in-it-for-me/</link>
		<comments>http://marketingsuccessblueprint.com/blog/copywriting-essentials-whats-in-it-for-me/#comments</comments>
		<pubDate>Sat, 22 Sep 2007 17:29:55 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[automatic copywriting]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[copywriting help]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/copywriting-essentials-whats-in-it-for-me/</guid>
		<description><![CDATA[To become truly successful in today&#8217;s marketplace, any business owner or manager must recognize and believe that good copywriting is an essential foundation.  
Please notice I DID NOT say one must BE a good copywriter.  Really good copywriting takes years to master.  However, the owner or manager in the current environment MUST be able to recognize [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/copywriting-essentials-whats-in-it-for-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How Will I Know What Works? Testing Part 1</title>
		<link>http://marketingsuccessblueprint.com/blog/how-will-i-know-what-works-testing-pt-1/</link>
		<comments>http://marketingsuccessblueprint.com/blog/how-will-i-know-what-works-testing-pt-1/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 22:59:31 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[scientific-testing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/how-will-i-know-what-works-testing-pt-1/</guid>
		<description><![CDATA[How will you know what works?  

You must test everything!  Really successful marketers live and die by their test results.  There has really only been one very successful type of marketing--scientific marketing.

Unfortunately, some people in their marketing simply stumble around until they acheive some success.  Then they pat themselves on their backs and pronounce themselves "good marketers."  My response is, "Good compared to what?" to which they too often reply, "Good, compared to what I used to be."  What you "used to be?"  Indeed!
]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/how-will-i-know-what-works-testing-pt-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Can Excellent Marketing Overcome An Inferior Product?</title>
		<link>http://marketingsuccessblueprint.com/blog/can-excellent-marketing-overcome-an-inferior-product/</link>
		<comments>http://marketingsuccessblueprint.com/blog/can-excellent-marketing-overcome-an-inferior-product/#comments</comments>
		<pubDate>Mon, 17 Sep 2007 22:16:46 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/can-excellent-marketing-overcome-an-inferior-product/</guid>
		<description><![CDATA[Good marketing can overcome an inferior product or service.  Excellent marketing can put a mediocre product or service on top.  No marketing can help a bad product or service, with the possible exception of a brief, brilliant burnout.
]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/can-excellent-marketing-overcome-an-inferior-product/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
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