Marketing Success Blueprint » Copywriting http://marketingsuccessblueprint.com/blog Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage! Fri, 20 Aug 2010 18:07:42 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 © 2003-2006 paul@marketingsuccessblueprint.com () paul@marketingsuccessblueprint.com 1440 Powered by BLOG i360 paul@marketingsuccessblueprint.com No no /wp-content/plugins/podpress/images/powered_by_podpress.jpg Marketing Success Blueprint http://marketingsuccessblueprint.com/blog 144 144 What Google Says About Duplicate Content http://marketingsuccessblueprint.com/blog/what-google-says-about-duplicate-content/ http://marketingsuccessblueprint.com/blog/what-google-says-about-duplicate-content/#comments Thu, 20 Aug 2009 14:02:33 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=88 http://marketingsuccessblueprint.com/blog/what-google-says-about-duplicate-content/feed/ 0 10 Important Traits of Good Blog Design http://marketingsuccessblueprint.com/blog/10-important-traits-of-good-blog-design/ http://marketingsuccessblueprint.com/blog/10-important-traits-of-good-blog-design/#comments Tue, 18 Aug 2009 13:31:53 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=87 http://marketingsuccessblueprint.com/blog/10-important-traits-of-good-blog-design/feed/ 0 Become Your Writing Best http://marketingsuccessblueprint.com/blog/become-your-writing-best/ http://marketingsuccessblueprint.com/blog/become-your-writing-best/#comments Mon, 27 Jul 2009 20:12:20 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=85 http://marketingsuccessblueprint.com/blog/become-your-writing-best/feed/ 2 The 2 Most Important Questions Your Customer Has http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/ http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/#comments Sat, 09 May 2009 03:33:24 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=79 http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/feed/ 0 Words Have Consequences http://marketingsuccessblueprint.com/blog/words-have-consequences/ http://marketingsuccessblueprint.com/blog/words-have-consequences/#comments Sun, 12 Apr 2009 21:48:43 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=81 http://marketingsuccessblueprint.com/blog/words-have-consequences/feed/ 0 It Won’t Be Read! http://marketingsuccessblueprint.com/blog/it-wont-be-read/ http://marketingsuccessblueprint.com/blog/it-wont-be-read/#comments Fri, 20 Mar 2009 19:30:56 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=77 http://marketingsuccessblueprint.com/blog/it-wont-be-read/feed/ 0 Typography: What Is It, And Why Is It Important? http://marketingsuccessblueprint.com/blog/typography-what-is-it-and-why-is-it-important/ http://marketingsuccessblueprint.com/blog/typography-what-is-it-and-why-is-it-important/#comments Sat, 10 Jan 2009 21:46:50 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=72 http://marketingsuccessblueprint.com/blog/typography-what-is-it-and-why-is-it-important/feed/ 0 Why Do Men See Everything in Black and White? http://marketingsuccessblueprint.com/blog/why-do-men-see-everything-in-black-and-white/ http://marketingsuccessblueprint.com/blog/why-do-men-see-everything-in-black-and-white/#comments Mon, 03 Nov 2008 22:36:10 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=70 http://marketingsuccessblueprint.com/blog/why-do-men-see-everything-in-black-and-white/feed/ 0 Your Unique Selling Proposition, Part I http://marketingsuccessblueprint.com/blog/your-unique-selling-proposition-part-i/ http://marketingsuccessblueprint.com/blog/your-unique-selling-proposition-part-i/#comments Fri, 10 Oct 2008 05:03:23 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=22 http://marketingsuccessblueprint.com/blog/your-unique-selling-proposition-part-i/feed/ 0 Headlines: What They Are Worth? http://marketingsuccessblueprint.com/blog/headlines-worth/ http://marketingsuccessblueprint.com/blog/headlines-worth/#comments Tue, 05 Aug 2008 03:03:14 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=52 Actually, a good headline is worth a thousand words--maybe more.

Your headline is the most important element of nearly any piece of marketing writing.  This applies to printed material, such as a direct mail piece, an email, or a web page.  You should spend at least as much time crafting your headlines as the other portions of your marketing writing.

I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail.  ]]> http://marketingsuccessblueprint.com/blog/headlines-worth/feed/ 0 Copywriting Essentials. What’s In It For Me? http://marketingsuccessblueprint.com/blog/copywriting-essentials-whats-in-it-for-me/ http://marketingsuccessblueprint.com/blog/copywriting-essentials-whats-in-it-for-me/#comments Sat, 22 Sep 2007 17:29:55 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/copywriting-essentials-whats-in-it-for-me/ http://marketingsuccessblueprint.com/blog/copywriting-essentials-whats-in-it-for-me/feed/ 0 Can Excellent Marketing Overcome An Inferior Product? http://marketingsuccessblueprint.com/blog/can-excellent-marketing-overcome-an-inferior-product/ http://marketingsuccessblueprint.com/blog/can-excellent-marketing-overcome-an-inferior-product/#comments Mon, 17 Sep 2007 22:16:46 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/can-excellent-marketing-overcome-an-inferior-product/ http://marketingsuccessblueprint.com/blog/can-excellent-marketing-overcome-an-inferior-product/feed/ 0