http://marketingsuccessblueprint.com/blog Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage! Fri, 20 Aug 2010 18:07:42 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 © 2003-2006 paul@marketingsuccessblueprint.com () paul@marketingsuccessblueprint.com 1440 Powered by BLOG i360 paul@marketingsuccessblueprint.com No no /wp-content/plugins/podpress/images/powered_by_podpress.jpg http://marketingsuccessblueprint.com/blog 144 144 http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/ http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/#comments Tue, 13 Oct 2009 05:41:55 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/ http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/feed/ 0 http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/ http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/#comments Sat, 05 Sep 2009 20:03:22 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=90 http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/feed/ 2 http://marketingsuccessblueprint.com/blog/features-vs-benefits/ http://marketingsuccessblueprint.com/blog/features-vs-benefits/#comments Sat, 13 Jun 2009 02:49:42 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=86 http://marketingsuccessblueprint.com/blog/features-vs-benefits/feed/ 0 http://marketingsuccessblueprint.com/blog/marketing-is-everything/ http://marketingsuccessblueprint.com/blog/marketing-is-everything/#comments Tue, 09 Jun 2009 22:38:33 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/marketing-is-everything/ http://marketingsuccessblueprint.com/blog/marketing-is-everything/feed/ 0 http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/ http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/#comments Sat, 09 May 2009 03:33:24 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=79 http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/feed/ 0 http://marketingsuccessblueprint.com/blog/words-have-consequences/ http://marketingsuccessblueprint.com/blog/words-have-consequences/#comments Sun, 12 Apr 2009 21:48:43 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=81 http://marketingsuccessblueprint.com/blog/words-have-consequences/feed/ 0 http://marketingsuccessblueprint.com/blog/the-irrational-customer/ http://marketingsuccessblueprint.com/blog/the-irrational-customer/#comments Fri, 20 Feb 2009 12:00:35 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=76 http://marketingsuccessblueprint.com/blog/the-irrational-customer/feed/ 1 http://marketingsuccessblueprint.com/blog/typography-what-is-it-and-why-is-it-important/ http://marketingsuccessblueprint.com/blog/typography-what-is-it-and-why-is-it-important/#comments Sat, 10 Jan 2009 21:46:50 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=72 http://marketingsuccessblueprint.com/blog/typography-what-is-it-and-why-is-it-important/feed/ 0 http://marketingsuccessblueprint.com/blog/have-a-donut/ http://marketingsuccessblueprint.com/blog/have-a-donut/#comments Wed, 10 Dec 2008 04:48:36 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=69 http://marketingsuccessblueprint.com/blog/have-a-donut/feed/ 0 http://marketingsuccessblueprint.com/blog/headlines-worth/ http://marketingsuccessblueprint.com/blog/headlines-worth/#comments Tue, 05 Aug 2008 03:03:14 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/?p=52 Actually, a good headline is worth a thousand words--maybe more.

Your headline is the most important element of nearly any piece of marketing writing.  This applies to printed material, such as a direct mail piece, an email, or a web page.  You should spend at least as much time crafting your headlines as the other portions of your marketing writing.

I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail.  ]]> http://marketingsuccessblueprint.com/blog/headlines-worth/feed/ 0 http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/ http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/#comments Thu, 26 Jun 2008 15:24:34 +0000 Paul Elliott http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/ http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/feed/ 0