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	<title>Marketing Success Blueprint &#187; guerilla</title>
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	<link>http://marketingsuccessblueprint.com/blog</link>
	<description>Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!</description>
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		<copyright>&#xA9; 2003-2006</copyright>
		<managingEditor>paul@marketingsuccessblueprint.com ()</managingEditor>
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			<itunes:name></itunes:name>
			<itunes:email>paul@marketingsuccessblueprint.com</itunes:email>
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		<item>
		<title>A Dirty Little Secret&#8211;What The Recent Massachusetts Election of Senator Brown Reveals</title>
		<link>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 02:36:45 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=123</guid>
		<description><![CDATA[


Massachusetts Senator-elect, Scott Brown and family
Photo from www.BrownForUSSenate.com


Yes, this is written with a dirty little secret as its motive.
It applies to all businesses. But it has nothing to do with the actual election!
&#8230; almost nothing &#8230;
This article has nothing to do with the historically staggering rebuke of President Obama&#8217;s policies, the agendas of the Pelosi [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Consumer In The Marketplace Has Changed &#8211; Part 2</title>
		<link>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 05:51:23 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[customer-focused]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[problem solving]]></category>
		<category><![CDATA[pull marketing]]></category>
		<category><![CDATA[push marketing]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=102</guid>
		<description><![CDATA[Yes, as we discussed in the last issue, the marketplace has undergone a rather radical change in the past thirty years. With the numerous options available to today’s consumer, he or she behaves differently than in years &#8211; and centuries &#8211; past. With the rapid changes in the marketplace a person in business can become [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Become Your Writing Best</title>
		<link>http://marketingsuccessblueprint.com/blog/become-your-writing-best/</link>
		<comments>http://marketingsuccessblueprint.com/blog/become-your-writing-best/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 20:12:20 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[copywriting help]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[Mary Jaksch]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[writing discipline]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=85</guid>
		<description><![CDATA[I hear people bemoaning the fact that they are poor writers.  They wish they could be better; they consider taking college writing courses; they wish they could be better; they read books on writing; they wish they could be better; and they wish, wish, and wish. However, they fail to simply write, write, and write.
Mary [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/become-your-writing-best/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The 2 Most Important Questions Your Customer Has</title>
		<link>http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/#comments</comments>
		<pubDate>Sat, 09 May 2009 03:33:24 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrila]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing coaching]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=79</guid>
		<description><![CDATA[Customer psychology continued &#8211;
The sooner and more effectively you answer these two questions, the
sooner your listener will &#8220;hear&#8221; anything else you have to say.  Of
course there is a reason for this.  When your customer has an
overriding question in his or her mind, that person is
subconsciously &#8220;filtering&#8221; everything you have to say looking to
see if you [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building The Affinity Bond</title>
		<link>http://marketingsuccessblueprint.com/blog/building-the-affinity-bond/</link>
		<comments>http://marketingsuccessblueprint.com/blog/building-the-affinity-bond/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 05:46:55 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[sales techniques]]></category>
		<category><![CDATA[small busines marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=32</guid>
		<description><![CDATA[Is psychology important in marketing?  Absolutely!
Yes, the psychology of the intended customer is of paramount importance.  This is the beginning discussion of this essential element in your marketing.  Failure to pay the proper attention to this basic element, customer psychology, will seriously hamper your message and your sales.
While each of us may believe he or [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/building-the-affinity-bond/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Many People Know EXACTLY What Your Business Should Do!</title>
		<link>http://marketingsuccessblueprint.com/blog/many-people-know-exactly-what-your-business-should-do/</link>
		<comments>http://marketingsuccessblueprint.com/blog/many-people-know-exactly-what-your-business-should-do/#comments</comments>
		<pubDate>Sat, 17 Jan 2009 04:24:27 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coaching]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing testing]]></category>
		<category><![CDATA[sales testing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=56</guid>
		<description><![CDATA[Are you struggling in your business not knowing what you should do in these difficult times?  There are people who know exactly what you should do in your business . . . and they don&#8217;t charge much at all!
They are your customers!
Follow the advice of your customers?  Yes, your customers!
If you have done your marketing [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/many-people-know-exactly-what-your-business-should-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Sales For Less Money</title>
		<link>http://marketingsuccessblueprint.com/blog/more-sales-for-less-money/</link>
		<comments>http://marketingsuccessblueprint.com/blog/more-sales-for-less-money/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 06:33:44 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[know-like-trust]]></category>
		<category><![CDATA[leverage your investment]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[work less make more]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=61</guid>
		<description><![CDATA[One eternal question in business is, &#8220;How can I make more sales with less outlay?&#8221; It is only natural to have this desire. Who wouldn&#8217;t want to invest less money to have greater sales?
One of the best ways is to sell more to your existing customers.
It takes five to six times more money, time, and [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/more-sales-for-less-money/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Knows Exactly What You Should Do In Your Business?</title>
		<link>http://marketingsuccessblueprint.com/blog/who-knows-exactly-what-you-should-do-in-your-business/</link>
		<comments>http://marketingsuccessblueprint.com/blog/who-knows-exactly-what-you-should-do-in-your-business/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 17:08:59 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[business recovery]]></category>
		<category><![CDATA[business surveys]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer response]]></category>
		<category><![CDATA[economic recovery]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small busines marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[struggling businesses]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=57</guid>
		<description><![CDATA[Your customers!
Follow the advice of your customers?  Yes, your customers!
Let me explain.
If you have done your marketing analysis properly in the beginning . . . or even if you haven&#8217;t, you need to keep learning what your customers want from you.
That large group of people know exactly what you should do in and for your [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/who-knows-exactly-what-you-should-do-in-your-business/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Headlines: What They Are Worth?</title>
		<link>http://marketingsuccessblueprint.com/blog/headlines-worth/</link>
		<comments>http://marketingsuccessblueprint.com/blog/headlines-worth/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 03:03:14 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[compelling headlines]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[headline writing]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[web copy]]></category>
		<category><![CDATA[writing headlines]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=52</guid>
		<description><![CDATA[<font face="times new roman,times" size="4">Actually,&#160;a</font><span style="color: black; font-family: TimesNewRoman"><font face="times new roman,times" size="4"> good headline is worth a thousand words--maybe more.<br /><br />Your headline is <em>the most important element</em> of nearly any piece of marketing writing.&#160; This applies to printed material, such as a direct mail piece, an email, or a web page.&#160; You should spend at least as much time crafting your headlines as the other portions of your marketing writing.<br /><br />I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail.&#160; </font></span>]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/headlines-worth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fear, Fear, Solution&#8211;A Copywriting Formula</title>
		<link>http://marketingsuccessblueprint.com/blog/fear-fear-solution-a-copywriting-formula/</link>
		<comments>http://marketingsuccessblueprint.com/blog/fear-fear-solution-a-copywriting-formula/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 17:10:57 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[Jay Abraham]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/fear-fear-solution-a-copywriting-formula/</guid>
		<description><![CDATA[There are a number of classic copywriting formulas.  They are classics because they have proven very effective over time.  These formulas work equally well for website work, email, direct mail, brochures, and advertising in many formats and media.
One of these very effective script writing formulas is: fear, fear, solution.
Your focus must be on [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/fear-fear-solution-a-copywriting-formula/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Marketplace Rules!</title>
		<link>http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 15:24:34 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[hypnotic marketing]]></category>
		<category><![CDATA[hypnotic writing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing makeover]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[psychological triggers]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/</guid>
		<description><![CDATA[The marketplace is the sole arbiter of the success of your programs.  It alone determines what works and how.  Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Power of Continued Customer Connections</title>
		<link>http://marketingsuccessblueprint.com/blog/the-power-of-continued-customer-connections/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-power-of-continued-customer-connections/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 16:22:28 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[affinity bonding]]></category>
		<category><![CDATA[bonding]]></category>
		<category><![CDATA[continued customer relations]]></category>
		<category><![CDATA[customer bonding]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[mailing campaigns]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-power-of-continued-customer-connections/</guid>
		<description><![CDATA[The Power of Continued Customer Connections
When your customer or contact gave you his or her information, that was permission to begin the process of "affinity bonding."  Affinity bonding, discussed in more detail in "The 88 Marketing Tips That Will Change Your Life!" is really little more than building a gradually strenthening relationship bond with each customer.  (Sign up for the "The 88 Marketing Tips That Will Change Your Life!" at http://www.MarketingSuccessBlueprint.com/)

Each follow-up contact you have with the customer, over time, further strengthens that affinity bond developing a very strong and lasting relationship with him or her. 

]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-power-of-continued-customer-connections/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Pay For Referrals?</title>
		<link>http://marketingsuccessblueprint.com/blog/pay-for-referrals/</link>
		<comments>http://marketingsuccessblueprint.com/blog/pay-for-referrals/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 00:54:22 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[bonus]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/pay-for-referrals/</guid>
		<description><![CDATA[Should You "Pay" For Referrals?  

You certainly should pay for referrals, though not necessarily in the sense that the headline might suggest. 

Without a doubt, you should recognize anyone referring you business or potential business.  You want any referral sources to know that you are aware of their confidence in you and your business and that you appreciate 
]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/pay-for-referrals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Critical Marketing Process: Know, Like, and Trust</title>
		<link>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/#comments</comments>
		<pubDate>Sat, 07 Jun 2008 20:01:16 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[customer appreciation]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer response]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[send-out-cards]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/</guid>
		<description><![CDATA[ A Critical Marketing Process: Know, Like, and Trust
That is the psychological process your customer experiences in the process of developing the affinity bond with you and your business.
Every person prefers to purchase goods and services from someone he or she knows.  That makes sense, doesn&#8217;t it?  If you know someone, you feel more comfortable with [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Power of Personal Thank You Notes</title>
		<link>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/#comments</comments>
		<pubDate>Thu, 29 May 2008 18:09:57 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[customer appreciation]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer response]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[send-out-cards]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/</guid>
		<description><![CDATA[ The Power of Personal Thank You Notes

You are not in the business you think you're in!  You are actually in the business of building personal relationships.  Accepting this principle and deploying it via multiple channels is an extremely powerful business building technique.

Think for a moment . . . .  How often are you personally contacted by anyone with whom you do business?  Remember the last time a business personally thanked you for having done business with that organization.  The truth is you may not be able to remember having been thanked personally.

When . . . and if . . . you were, didn't that business stand out rivited in your mind? . . . ]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What Should I Read As I Start My Business? Part II</title>
		<link>http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-part-ii/</link>
		<comments>http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-part-ii/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 01:35:34 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[bonus]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[E-Myth Revisited]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Michael Berger]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-part-ii/</guid>
		<description><![CDATA[The things a budding business person should read (cont&#8217;d.)
There are many good books on marketing.  One of the best authors is Jay Conrad Levinson.  He has been writing on guerrilla marketing for small businesses for at least 30 years.  His works are classics and the concepts have updated over the years.
Dan Kennedy offers a great number of very practical marketing [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-part-ii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Should I Read As I Start My Business? Part I</title>
		<link>http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-pt-i/</link>
		<comments>http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-pt-i/#comments</comments>
		<pubDate>Sun, 10 Feb 2008 20:24:05 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[bonus]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[E-Myth Revisited]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Michael Gerber]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-pt-i/</guid>
		<description><![CDATA[ What Should I Read As I Start My Business?

In a recent conversation with a person wanting to start a small business, the subject arose of what she should read.

You are very wise to seek education for your venture.  You should view your business education as a very necessary activity that never ends.

]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/what-should-i-read-as-i-start-my-business-pt-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Tools For Any Internet-Based Business</title>
		<link>http://marketingsuccessblueprint.com/blog/free-tools-for-any-internet-based-business/</link>
		<comments>http://marketingsuccessblueprint.com/blog/free-tools-for-any-internet-based-business/#comments</comments>
		<pubDate>Thu, 04 Oct 2007 15:24:17 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bonus]]></category>
		<category><![CDATA[free resources]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[subscriptions]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/free-tools-for-any-internet-based-business/</guid>
		<description><![CDATA[If you have an Internet-based business or intend to have one, SEO (Search Engine Optimization) is crucial.  While comprehensive SEO can be a very sophisticated, there are some simple and very inexpensive techniques to &#8220;get noticed&#8221; by the search engines especially in your local market.
Keywords is one of these important subjects.  Internet search engines (SEs) catalog [...]]]></description>
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		<slash:comments>0</slash:comments>
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