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	<title>Marketing Success Blueprint &#187; market testing</title>
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		<title>What Should You Test?</title>
		<link>http://marketingsuccessblueprint.com/blog/what-should-you-test/</link>
		<comments>http://marketingsuccessblueprint.com/blog/what-should-you-test/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 23:34:59 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[scientific market testing]]></category>
		<category><![CDATA[small busines marketing]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[typography testing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=74</guid>
		<description><![CDATA[Test everything !
One of my &#8220;88&#8243; is that you should never leave to chance anything over which you can exert some control.
Yes, you should test everything, of course, but there is more to the story.  Sometimes some of the most subtle are also very potent determiners of your customers&#8217; responses.
As a part of the consideration [...]]]></description>
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		<title>More Sales For Less Money</title>
		<link>http://marketingsuccessblueprint.com/blog/more-sales-for-less-money/</link>
		<comments>http://marketingsuccessblueprint.com/blog/more-sales-for-less-money/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 06:33:44 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[know-like-trust]]></category>
		<category><![CDATA[leverage your investment]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[work less make more]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=61</guid>
		<description><![CDATA[One eternal question in business is, &#8220;How can I make more sales with less outlay?&#8221; It is only natural to have this desire. Who wouldn&#8217;t want to invest less money to have greater sales?
One of the best ways is to sell more to your existing customers.
It takes five to six times more money, time, and [...]]]></description>
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		<title>Your List is . . . Everything?</title>
		<link>http://marketingsuccessblueprint.com/blog/your-list-is-everything/</link>
		<comments>http://marketingsuccessblueprint.com/blog/your-list-is-everything/#comments</comments>
		<pubDate>Tue, 13 May 2008 19:55:01 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[mailing]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[telemarketing]]></category>
		<category><![CDATA[trust marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/your-list-is-everything/</guid>
		<description><![CDATA[Your mailing list (or e-mail list) is everything!  I know this sounds like an overstatement, but consider this.

Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  "But," you may argue, "I have all this expensive equipment to produce my products."  I would say your products are worthless unless there is someone to buy them.
]]></description>
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		<title>Why Should A Business Do Guerrilla Marketing?</title>
		<link>http://marketingsuccessblueprint.com/blog/why-should-a-business-do-guerrilla-marketing/</link>
		<comments>http://marketingsuccessblueprint.com/blog/why-should-a-business-do-guerrilla-marketing/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 02:37:05 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[scientific-testing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/why-should-a-business-do-guerrilla-marketing/</guid>
		<description><![CDATA[For the small business owner or manager, there are few resources or principles as valuable as those of Guerrilla Marketing.  It is foundational marketing . . . especially for the small business!

The ideas to which Jay Conrad Levinson introduced us all in the 1980s are even more pertinent today.  Marketing is now more sophisticated demanding closer attention to the craft and a more skillful deployment with less margin for error.  Certainly the principles have undergone some modifications due to technological advances, but their wisdom and utility remain unscathed.

Small businesses are better suited to the Guerrilla Marketing methods since they are more agile, have closer contact with their customers, and lack the inertia of "committees" and "Marketing Departments."]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Will I Know What Works? Testing Part 1</title>
		<link>http://marketingsuccessblueprint.com/blog/how-will-i-know-what-works-testing-pt-1/</link>
		<comments>http://marketingsuccessblueprint.com/blog/how-will-i-know-what-works-testing-pt-1/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 22:59:31 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[scientific-testing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/how-will-i-know-what-works-testing-pt-1/</guid>
		<description><![CDATA[How will you know what works?  

You must test everything!  Really successful marketers live and die by their test results.  There has really only been one very successful type of marketing--scientific marketing.

Unfortunately, some people in their marketing simply stumble around until they acheive some success.  Then they pat themselves on their backs and pronounce themselves "good marketers."  My response is, "Good compared to what?" to which they too often reply, "Good, compared to what I used to be."  What you "used to be?"  Indeed!
]]></description>
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		<slash:comments>1</slash:comments>
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