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	<title>Marketing Success Blueprint &#187; marketing olympics</title>
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		<title>How Good Is Your Best?</title>
		<link>http://marketingsuccessblueprint.com/blog/how-good-is-your-best/</link>
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		<pubDate>Thu, 15 May 2008 03:54:21 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[best marketing practices]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing olympics]]></category>
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		<description><![CDATA[You may say you have the best product or service, the best engineering, the best customer service, or the best of whatever you are discussing. 

My question is, "Best compared to what?"  You may say, "Well, Paul, we are the best in our industry!"  I would say that it is good to be the best in your industry or market area.  That is fine but it is not really the question that should be addressed.

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