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	<title>Marketing Success Blueprint &#187; marketing psychology</title>
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	<link>http://marketingsuccessblueprint.com/blog</link>
	<description>Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!</description>
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		<copyright>&#xA9; 2003-2006</copyright>
		<managingEditor>paul@marketingsuccessblueprint.com ()</managingEditor>
		<webMaster>paul@marketingsuccessblueprint.com</webMaster>
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		<itunes:category text="Business">
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			<itunes:email>paul@marketingsuccessblueprint.com</itunes:email>
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		<item>
		<title>A Dirty Little Secret&#8211;What The Recent Massachusetts Election of Senator Brown Reveals</title>
		<link>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 02:36:45 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=123</guid>
		<description><![CDATA[


Massachusetts Senator-elect, Scott Brown and family
Photo from www.BrownForUSSenate.com


Yes, this is written with a dirty little secret as its motive.
It applies to all businesses. But it has nothing to do with the actual election!
&#8230; almost nothing &#8230;
This article has nothing to do with the historically staggering rebuke of President Obama&#8217;s policies, the agendas of the Pelosi [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Boat Sport and RV Show revealed businesses with distinction</title>
		<link>http://marketingsuccessblueprint.com/blog/boat-sport-and-rv-show-revealed-businesses-with-distinction/</link>
		<comments>http://marketingsuccessblueprint.com/blog/boat-sport-and-rv-show-revealed-businesses-with-distinction/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 18:28:09 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[distinction]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing psy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=119</guid>
		<description><![CDATA[The Shreveport Convention Center was the location for the ninth annual Ark-La-Tex Boat Sport and RV Show and Fishing Tournament this weekend. The event had a moderate attendance in spite of the very cold weather for this area. The weather certainly did not intimidate the vendors who filled the floor with boats, RVs, and other wheeled [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/boat-sport-and-rv-show-revealed-businesses-with-distinction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Consumer In The Marketplace Has Changed &#8211; Part 2</title>
		<link>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 05:51:23 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[customer-focused]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[problem solving]]></category>
		<category><![CDATA[pull marketing]]></category>
		<category><![CDATA[push marketing]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=102</guid>
		<description><![CDATA[Yes, as we discussed in the last issue, the marketplace has undergone a rather radical change in the past thirty years. With the numerous options available to today’s consumer, he or she behaves differently than in years &#8211; and centuries &#8211; past. With the rapid changes in the marketplace a person in business can become [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Consumer In The Marketplace Has Changed &#8211; Part 1</title>
		<link>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 05:41:55 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[advertising psychology]]></category>
		<category><![CDATA[cell phone search]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[marketing psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/</guid>
		<description><![CDATA[The marketplace has undergone a rather radical change in the past thirty years. Today’s consumer has many more options than have previously existed. This has in turn changed the way the consumer behaves. I hasten to add that that we human beings have not fundamentally changed but our options have. Therefore, we have changed our [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your List IS Everything!</title>
		<link>http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 20:03:22 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[business philosophy]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=90</guid>
		<description><![CDATA[Your List is . . . Everything?

Your mailing list (or e-mail list) is everything!  
 I know this sounds like an overstatement, but consider this.
Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  “But,” you may argue, [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Features vs. Benefits</title>
		<link>http://marketingsuccessblueprint.com/blog/features-vs-benefits/</link>
		<comments>http://marketingsuccessblueprint.com/blog/features-vs-benefits/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 02:49:42 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[advertising psychology]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[what's in it for me?]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=86</guid>
		<description><![CDATA[As a business owner you likely think of all the features your product/s or services offer.  Too often businesses will focus on the features of their product or service.  Perhaps they even extol them in great detail &#8230; only to have the listener&#8217;s eyes glaze over.  The business person may KNOW that the potential customer [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/features-vs-benefits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Is Marketing?</title>
		<link>http://marketingsuccessblueprint.com/blog/what-is-marketing/</link>
		<comments>http://marketingsuccessblueprint.com/blog/what-is-marketing/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 15:43:44 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[definition of marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/what-is-marketing/</guid>
		<description><![CDATA[Marketing at its most fundamental level is the presentation of your business--your goods or services--to a potential customer so that he or she wishes to exchange something with you for what you have to offer.

Now, I will reveal my bias: I believe sales, advertising, public relations, and publicity are all subsegments of the larger field of marketing.]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/what-is-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Success Mindset &#8211; Personal Integrity Principle</title>
		<link>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/</link>
		<comments>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/#comments</comments>
		<pubDate>Mon, 11 May 2009 02:05:13 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Barbara Filla]]></category>
		<category><![CDATA[business integrity]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[business success mindset]]></category>
		<category><![CDATA[company structure]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[personal integrity]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=83</guid>
		<description><![CDATA[Success in business does not simply &#8220;happen,&#8221; nor does hard work on or in a business, alone, guarantee success.  Several of the foundational building blocks are of vital importance for a business&#8217;s success.  One of the most important is the &#8220;business mindset&#8221; of the founders, owners, and managers.  It is an essential part of branding.
Of [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The 2 Most Important Questions Your Customer Has</title>
		<link>http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/#comments</comments>
		<pubDate>Sat, 09 May 2009 03:33:24 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrila]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing coaching]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=79</guid>
		<description><![CDATA[Customer psychology continued &#8211;
The sooner and more effectively you answer these two questions, the
sooner your listener will &#8220;hear&#8221; anything else you have to say.  Of
course there is a reason for this.  When your customer has an
overriding question in his or her mind, that person is
subconsciously &#8220;filtering&#8221; everything you have to say looking to
see if you [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Words Have Consequences</title>
		<link>http://marketingsuccessblueprint.com/blog/words-have-consequences/</link>
		<comments>http://marketingsuccessblueprint.com/blog/words-have-consequences/#comments</comments>
		<pubDate>Sun, 12 Apr 2009 21:48:43 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[copywriting tricks]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[psychological triggers]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[trigger words]]></category>
		<category><![CDATA[web copy]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=81</guid>
		<description><![CDATA[Yes, words do have consequences.  When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn&#8217;t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying.
Words set the &#8220;psychological stage,&#8221; so [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nick Vujicic: No Limbs, No Problem!</title>
		<link>http://marketingsuccessblueprint.com/blog/nick-vujicic-no-limbs-no-problem/</link>
		<comments>http://marketingsuccessblueprint.com/blog/nick-vujicic-no-limbs-no-problem/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 23:20:17 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Christian ministry]]></category>
		<category><![CDATA[complaining]]></category>
		<category><![CDATA[financial planner]]></category>
		<category><![CDATA[life with Christ]]></category>
		<category><![CDATA[life without limbs]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[moaning]]></category>
		<category><![CDATA[Nick Vujicic]]></category>
		<category><![CDATA[overcoming obstacles]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=68</guid>
		<description><![CDATA[As with many things in life, it&#8217;s not what happens to you that matters, it&#8217;s how you deal with it.  We can whine and complain that things aren&#8217;t going as we might hope or had expected.  Perhaps we have struggled over and over again without the desired results.  Of course, we can stop and give [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Critical Marketing Process: Know, Like, and Trust</title>
		<link>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/#comments</comments>
		<pubDate>Sat, 07 Jun 2008 20:01:16 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[customer appreciation]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer response]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[send-out-cards]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/</guid>
		<description><![CDATA[ A Critical Marketing Process: Know, Like, and Trust
That is the psychological process your customer experiences in the process of developing the affinity bond with you and your business.
Every person prefers to purchase goods and services from someone he or she knows.  That makes sense, doesn&#8217;t it?  If you know someone, you feel more comfortable with [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Personal Thank You Notes</title>
		<link>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/#comments</comments>
		<pubDate>Thu, 29 May 2008 18:09:57 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[customer appreciation]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer response]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[send-out-cards]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/</guid>
		<description><![CDATA[ The Power of Personal Thank You Notes

You are not in the business you think you're in!  You are actually in the business of building personal relationships.  Accepting this principle and deploying it via multiple channels is an extremely powerful business building technique.

Think for a moment . . . .  How often are you personally contacted by anyone with whom you do business?  Remember the last time a business personally thanked you for having done business with that organization.  The truth is you may not be able to remember having been thanked personally.

When . . . and if . . . you were, didn't that business stand out rivited in your mind? . . . ]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Should A Business Do Guerrilla Marketing?</title>
		<link>http://marketingsuccessblueprint.com/blog/why-should-a-business-do-guerrilla-marketing/</link>
		<comments>http://marketingsuccessblueprint.com/blog/why-should-a-business-do-guerrilla-marketing/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 02:37:05 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[scientific-testing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/why-should-a-business-do-guerrilla-marketing/</guid>
		<description><![CDATA[For the small business owner or manager, there are few resources or principles as valuable as those of Guerrilla Marketing.  It is foundational marketing . . . especially for the small business!

The ideas to which Jay Conrad Levinson introduced us all in the 1980s are even more pertinent today.  Marketing is now more sophisticated demanding closer attention to the craft and a more skillful deployment with less margin for error.  Certainly the principles have undergone some modifications due to technological advances, but their wisdom and utility remain unscathed.

Small businesses are better suited to the Guerrilla Marketing methods since they are more agile, have closer contact with their customers, and lack the inertia of "committees" and "Marketing Departments."]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/why-should-a-business-do-guerrilla-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

