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	<title>Marketing Success Blueprint &#187; marketing</title>
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	<description>Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!</description>
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		<copyright>&#xA9; 2003-2006</copyright>
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			<itunes:name></itunes:name>
			<itunes:email>paul@marketingsuccessblueprint.com</itunes:email>
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			<title>Marketing Success Blueprint</title>
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		<item>
		<title>A Dirty Little Secret&#8211;What The Recent Massachusetts Election of Senator Brown Reveals</title>
		<link>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 02:36:45 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=123</guid>
		<description><![CDATA[


Massachusetts Senator-elect, Scott Brown and family
Photo from www.BrownForUSSenate.com


Yes, this is written with a dirty little secret as its motive.
It applies to all businesses. But it has nothing to do with the actual election!
&#8230; almost nothing &#8230;
This article has nothing to do with the historically staggering rebuke of President Obama&#8217;s policies, the agendas of the Pelosi [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How To Research Your Market</title>
		<link>http://marketingsuccessblueprint.com/blog/how-to-research-your-market/</link>
		<comments>http://marketingsuccessblueprint.com/blog/how-to-research-your-market/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 19:30:45 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[business management]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[mistakes in business]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=89</guid>
		<description><![CDATA[I deal with a great many business in a variety of fields and find that a distressing number of the people consider many things and miss one of the most critical elements in that decision.
Businesses in trouble often run hither and thither trying solutions again ignoring this critical element.
That critical element?  Market Research!
Anyone, at the [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/how-to-research-your-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Important Traits of Good Blog Design</title>
		<link>http://marketingsuccessblueprint.com/blog/10-important-traits-of-good-blog-design/</link>
		<comments>http://marketingsuccessblueprint.com/blog/10-important-traits-of-good-blog-design/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 13:31:53 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog design]]></category>
		<category><![CDATA[blog design tips]]></category>
		<category><![CDATA[blog tips]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[John Urban]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing-design]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=87</guid>
		<description><![CDATA[I&#8217;m sure most of us have one or more favorite blogs we like to read for business, politics, religion, or hobbies.  Some are good and easy to read and some are not.
One of my The 88 Marketing That Will Change Your Life is, &#8220;If it is difficult to read, it won&#8217;t be &#8230; read, that [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/10-important-traits-of-good-blog-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Is Marketing?</title>
		<link>http://marketingsuccessblueprint.com/blog/what-is-marketing/</link>
		<comments>http://marketingsuccessblueprint.com/blog/what-is-marketing/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 15:43:44 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[definition of marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/what-is-marketing/</guid>
		<description><![CDATA[Marketing at its most fundamental level is the presentation of your business--your goods or services--to a potential customer so that he or she wishes to exchange something with you for what you have to offer.

Now, I will reveal my bias: I believe sales, advertising, public relations, and publicity are all subsegments of the larger field of marketing.]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/what-is-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Is Everything!</title>
		<link>http://marketingsuccessblueprint.com/blog/marketing-is-everything/</link>
		<comments>http://marketingsuccessblueprint.com/blog/marketing-is-everything/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 22:38:33 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/marketing-is-everything/</guid>
		<description><![CDATA[Is marketing everything?
If we think of marketing as the sum of all efforts to inform our customers or potential customers of every aspect of our business&#8211;products and/or services&#8211;then it is &#8220;everything!&#8221;
Without adequate information about our products or services, how can we logically expect our customers to make a decision favorable to us.   Of course, all [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/marketing-is-everything/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ASK Them!</title>
		<link>http://marketingsuccessblueprint.com/blog/ask-them/</link>
		<comments>http://marketingsuccessblueprint.com/blog/ask-them/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 05:29:31 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[ask your customers]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[sales testing]]></category>
		<category><![CDATA[tapping your vast resources]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[You Ask Them software]]></category>
		<category><![CDATA[YouAskThem software]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=80</guid>
		<description><![CDATA[As you likely already know, I am a devoted fan to the subject of testing &#8212; testing everything.
For those who have never done much testing, this may seem very cumbersome and daunting at times though it shouldn&#8217;t be.  Of course, you should test every aspect of your business and marketing&#8211;your business cards, brochures, service, products, [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/ask-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Improve Your Business Skills</title>
		<link>http://marketingsuccessblueprint.com/blog/improve-your-business-skills/</link>
		<comments>http://marketingsuccessblueprint.com/blog/improve-your-business-skills/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 23:27:50 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[better skills]]></category>
		<category><![CDATA[business skills]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[free resources]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[improving knowledge]]></category>
		<category><![CDATA[improving skills]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[more knowledge]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=73</guid>
		<description><![CDATA[Of course, difficult times call for improved knowledge and skills, but thy are essential in every phase of a business cycle.  They allow you to maintain your edge and increase your lead over your competition.
Here is a collection of 15 different websites that will help you sharpen your business skill set in a number of [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/improve-your-business-skills/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Many People Know EXACTLY What Your Business Should Do!</title>
		<link>http://marketingsuccessblueprint.com/blog/many-people-know-exactly-what-your-business-should-do/</link>
		<comments>http://marketingsuccessblueprint.com/blog/many-people-know-exactly-what-your-business-should-do/#comments</comments>
		<pubDate>Sat, 17 Jan 2009 04:24:27 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coaching]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing testing]]></category>
		<category><![CDATA[sales testing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=56</guid>
		<description><![CDATA[Are you struggling in your business not knowing what you should do in these difficult times?  There are people who know exactly what you should do in your business . . . and they don&#8217;t charge much at all!
They are your customers!
Follow the advice of your customers?  Yes, your customers!
If you have done your marketing [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/many-people-know-exactly-what-your-business-should-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Importance of White Space</title>
		<link>http://marketingsuccessblueprint.com/blog/the-importance-of-white-space/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-importance-of-white-space/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 05:27:02 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[copywriting tricks]]></category>
		<category><![CDATA[design elements]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[page design principles]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[visual perception]]></category>
		<category><![CDATA[white space]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=71</guid>
		<description><![CDATA[White space and its skillful use are very important in getting your message to your customer completely enough for him or her to take the action you desire.
The &#8220;visual appeal&#8221; of a piece of writing or writing with images is very important.  The importance is psychological.  White space gives a relief in the reading process [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Do Men See Everything in Black and White?</title>
		<link>http://marketingsuccessblueprint.com/blog/why-do-men-see-everything-in-black-and-white/</link>
		<comments>http://marketingsuccessblueprint.com/blog/why-do-men-see-everything-in-black-and-white/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 22:36:10 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[ad design]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[color perception]]></category>
		<category><![CDATA[color vision in business]]></category>
		<category><![CDATA[color vision in graphic design]]></category>
		<category><![CDATA[color vision in marketing]]></category>
		<category><![CDATA[color-blindness]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales design]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=70</guid>
		<description><![CDATA[Why do men seem to view the world in black and white?  Well, it&#8217;s not quite that bad . . . though many women might be difficult to convince.  If you are a woman with a son, brother, or husband who seems to struggle with matching his clothes, it may have been puzzling why that [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/why-do-men-see-everything-in-black-and-white/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Important Rules of Logo Design</title>
		<link>http://marketingsuccessblueprint.com/blog/important-rules-of-logo-design/</link>
		<comments>http://marketingsuccessblueprint.com/blog/important-rules-of-logo-design/#comments</comments>
		<pubDate>Sun, 02 Nov 2008 03:02:06 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[psychology of visual perception]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[visual presentation]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=65</guid>
		<description><![CDATA[Tanner Christensen has done an excellent job pointing out the essentials of a logo&#8217;s design.  Since the logo is such an important part of a business, its branding, and its marketing, careful attention should always be paid to it.
45 Rules for Creating a Great Logo Design

Do not use more than three colors.
Get rid of everything [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Unique Selling Proposition, Part I</title>
		<link>http://marketingsuccessblueprint.com/blog/your-unique-selling-proposition-part-i/</link>
		<comments>http://marketingsuccessblueprint.com/blog/your-unique-selling-proposition-part-i/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 05:03:23 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business recovery]]></category>
		<category><![CDATA[economic disaster]]></category>
		<category><![CDATA[economic improvement]]></category>
		<category><![CDATA[economic recovery]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[market positioning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing success]]></category>
		<category><![CDATA[profit positioning]]></category>
		<category><![CDATA[salvage my business]]></category>
		<category><![CDATA[save my business]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[unique selling proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=22</guid>
		<description><![CDATA[Your USP (Unique Selling Proposition) is one of the most important elements of your marketing program.   An essential element of differentiating your business is to create a Unique Selling Proposition&#8211;or USP.  It is as important as a Mission Statement and a written Business Plan.  It is an essential part of your branding and should be on every piece of [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/your-unique-selling-proposition-part-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Sales For Less Money</title>
		<link>http://marketingsuccessblueprint.com/blog/more-sales-for-less-money/</link>
		<comments>http://marketingsuccessblueprint.com/blog/more-sales-for-less-money/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 06:33:44 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[know-like-trust]]></category>
		<category><![CDATA[leverage your investment]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[work less make more]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=61</guid>
		<description><![CDATA[One eternal question in business is, &#8220;How can I make more sales with less outlay?&#8221; It is only natural to have this desire. Who wouldn&#8217;t want to invest less money to have greater sales?
One of the best ways is to sell more to your existing customers.
It takes five to six times more money, time, and [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/more-sales-for-less-money/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Get FIVE Times More Profit From The SAME List of Prospects</title>
		<link>http://marketingsuccessblueprint.com/blog/how-to-get-five-times-more-profit-from-the-same-list-of-prospects/</link>
		<comments>http://marketingsuccessblueprint.com/blog/how-to-get-five-times-more-profit-from-the-same-list-of-prospects/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 20:40:41 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[email strategies]]></category>
		<category><![CDATA[follow-up marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing testing]]></category>
		<category><![CDATA[scientific-testing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=37</guid>
		<description><![CDATA[It looks impossible - but is really quite simple. You just have to keep following up!

It's hard to believe this minor twist in your marketing can multiply profits - but it does. I've got the numbers to prove it. From one campaign that netted $2,521 in profit, there were 4 emails sent to the same opt-in list of 6,188 subscribers.

Email #1 brought in 43.2% of all orders... but email #2 got 26.7% of them, email #3, 18.1% and email #4 another 11.9%. Almost 60% of orders came from the follow up emails!]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/how-to-get-five-times-more-profit-from-the-same-list-of-prospects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fear, Fear, Solution&#8211;A Copywriting Formula</title>
		<link>http://marketingsuccessblueprint.com/blog/fear-fear-solution-a-copywriting-formula/</link>
		<comments>http://marketingsuccessblueprint.com/blog/fear-fear-solution-a-copywriting-formula/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 17:10:57 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[Jay Abraham]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/fear-fear-solution-a-copywriting-formula/</guid>
		<description><![CDATA[There are a number of classic copywriting formulas.  They are classics because they have proven very effective over time.  These formulas work equally well for website work, email, direct mail, brochures, and advertising in many formats and media.
One of these very effective script writing formulas is: fear, fear, solution.
Your focus must be on [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/fear-fear-solution-a-copywriting-formula/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Marketplace Rules!</title>
		<link>http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 15:24:34 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[hypnotic marketing]]></category>
		<category><![CDATA[hypnotic writing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing makeover]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[psychological triggers]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/</guid>
		<description><![CDATA[The marketplace is the sole arbiter of the success of your programs.  It alone determines what works and how.  Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Continued Customer Connections</title>
		<link>http://marketingsuccessblueprint.com/blog/the-power-of-continued-customer-connections/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-power-of-continued-customer-connections/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 16:22:28 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[affinity bonding]]></category>
		<category><![CDATA[bonding]]></category>
		<category><![CDATA[continued customer relations]]></category>
		<category><![CDATA[customer bonding]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[mailing campaigns]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-power-of-continued-customer-connections/</guid>
		<description><![CDATA[The Power of Continued Customer Connections
When your customer or contact gave you his or her information, that was permission to begin the process of "affinity bonding."  Affinity bonding, discussed in more detail in "The 88 Marketing Tips That Will Change Your Life!" is really little more than building a gradually strenthening relationship bond with each customer.  (Sign up for the "The 88 Marketing Tips That Will Change Your Life!" at http://www.MarketingSuccessBlueprint.com/)

Each follow-up contact you have with the customer, over time, further strengthens that affinity bond developing a very strong and lasting relationship with him or her. 

]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-power-of-continued-customer-connections/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pay For Referrals?</title>
		<link>http://marketingsuccessblueprint.com/blog/pay-for-referrals/</link>
		<comments>http://marketingsuccessblueprint.com/blog/pay-for-referrals/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 00:54:22 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[bonus]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/pay-for-referrals/</guid>
		<description><![CDATA[Should You "Pay" For Referrals?  

You certainly should pay for referrals, though not necessarily in the sense that the headline might suggest. 

Without a doubt, you should recognize anyone referring you business or potential business.  You want any referral sources to know that you are aware of their confidence in you and your business and that you appreciate 
]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/pay-for-referrals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Critical Marketing Process: Know, Like, and Trust</title>
		<link>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/#comments</comments>
		<pubDate>Sat, 07 Jun 2008 20:01:16 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[customer appreciation]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer response]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[send-out-cards]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/</guid>
		<description><![CDATA[ A Critical Marketing Process: Know, Like, and Trust
That is the psychological process your customer experiences in the process of developing the affinity bond with you and your business.
Every person prefers to purchase goods and services from someone he or she knows.  That makes sense, doesn&#8217;t it?  If you know someone, you feel more comfortable with [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Personal Thank You Notes</title>
		<link>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/#comments</comments>
		<pubDate>Thu, 29 May 2008 18:09:57 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[customer appreciation]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer response]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[send-out-cards]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/</guid>
		<description><![CDATA[ The Power of Personal Thank You Notes

You are not in the business you think you're in!  You are actually in the business of building personal relationships.  Accepting this principle and deploying it via multiple channels is an extremely powerful business building technique.

Think for a moment . . . .  How often are you personally contacted by anyone with whom you do business?  Remember the last time a business personally thanked you for having done business with that organization.  The truth is you may not be able to remember having been thanked personally.

When . . . and if . . . you were, didn't that business stand out rivited in your mind? . . . ]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

