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	<title>Marketing Success Blueprint &#187; Psychology</title>
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	<description>Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!</description>
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		<title>A Disasterous Example of Failure to Consider Customer Psychology</title>
		<link>http://marketingsuccessblueprint.com/blog/a-disasterous-example-of-failure-to-consider-customer-psychology/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-disasterous-example-of-failure-to-consider-customer-psychology/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 20:33:48 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[marketing disasters]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/a-disasterous-example-of-failure-to-consider-customer-psychology/</guid>
		<description><![CDATA[Here is a classic example of a large corporation's failure to effectively take the customer's psychology into account.

While I'm certain Macy's spent a lot of money on marketing before they made all the changes described in the New York Times article, they only concentrated on the proper things with the proper scientific testing after they had lost billions of dollars and run off some valuable customers forever!  And this doesn't even count a dramatic drop in Macy's stock price!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Irrational Customer</title>
		<link>http://marketingsuccessblueprint.com/blog/the-irrational-customer/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-irrational-customer/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 12:00:35 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[customer attitude]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=76</guid>
		<description><![CDATA[Often, we as marketers or business people with the responsibility of sales and marketing are very puzzled by the apparent irrational behavior of customers.  We are amazed by the way customers can ignore compelling logic, irrefutable facts and figures and take a completely illogical action.
Of course, it appears illogical to those of us driven by [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Many People Know EXACTLY What Your Business Should Do!</title>
		<link>http://marketingsuccessblueprint.com/blog/many-people-know-exactly-what-your-business-should-do/</link>
		<comments>http://marketingsuccessblueprint.com/blog/many-people-know-exactly-what-your-business-should-do/#comments</comments>
		<pubDate>Sat, 17 Jan 2009 04:24:27 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coaching]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing testing]]></category>
		<category><![CDATA[sales testing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=56</guid>
		<description><![CDATA[Are you struggling in your business not knowing what you should do in these difficult times?  There are people who know exactly what you should do in your business . . . and they don&#8217;t charge much at all!
They are your customers!
Follow the advice of your customers?  Yes, your customers!
If you have done your marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>More Sales For Less Money</title>
		<link>http://marketingsuccessblueprint.com/blog/more-sales-for-less-money/</link>
		<comments>http://marketingsuccessblueprint.com/blog/more-sales-for-less-money/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 06:33:44 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[know-like-trust]]></category>
		<category><![CDATA[leverage your investment]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[work less make more]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=61</guid>
		<description><![CDATA[One eternal question in business is, &#8220;How can I make more sales with less outlay?&#8221; It is only natural to have this desire. Who wouldn&#8217;t want to invest less money to have greater sales?
One of the best ways is to sell more to your existing customers.
It takes five to six times more money, time, and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your List is . . . Everything?</title>
		<link>http://marketingsuccessblueprint.com/blog/your-list-is-everything/</link>
		<comments>http://marketingsuccessblueprint.com/blog/your-list-is-everything/#comments</comments>
		<pubDate>Tue, 13 May 2008 19:55:01 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[mailing]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[telemarketing]]></category>
		<category><![CDATA[trust marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/your-list-is-everything/</guid>
		<description><![CDATA[Your mailing list (or e-mail list) is everything!  I know this sounds like an overstatement, but consider this.

Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  "But," you may argue, "I have all this expensive equipment to produce my products."  I would say your products are worthless unless there is someone to buy them.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is It Better To Charge A Nominal Fee Instead Of Offering Something &#8220;Free&#8221;?</title>
		<link>http://marketingsuccessblueprint.com/blog/is-it-better-to-charge-a-nominal-fee-instead-of-offering-something-free/</link>
		<comments>http://marketingsuccessblueprint.com/blog/is-it-better-to-charge-a-nominal-fee-instead-of-offering-something-free/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 21:43:36 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[fee or no-fee]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[scientific marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/is-it-better-to-charge-a-nominal-fee-instead-of-offering-something-free/</guid>
		<description><![CDATA[Recently a friend of mine who owned an electronic shopping cart service explained the following:

He had been offering the first month of his service (normally about $30/month) free to customers to try-before-buying. He experimented with a $3.95/month charge for that first month. He had supposed he would have fewer people who would sign up at all, and, therefore, fewer new customers.]]></description>
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		<slash:comments>1</slash:comments>
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