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	<title>Marketing Success Blueprint &#187; sales psychology</title>
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	<link>http://marketingsuccessblueprint.com/blog</link>
	<description>Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!</description>
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		<copyright>&#xA9; 2003-2006</copyright>
		<managingEditor>paul@marketingsuccessblueprint.com ()</managingEditor>
		<webMaster>paul@marketingsuccessblueprint.com</webMaster>
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		<itunes:summary>Powered by BLOG i360</itunes:summary>
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		<itunes:category text="Business">
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  <itunes:category text="Investing"/>
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			<itunes:name></itunes:name>
			<itunes:email>paul@marketingsuccessblueprint.com</itunes:email>
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		<itunes:block>No</itunes:block>
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			<title>Marketing Success Blueprint</title>
			<link>http://marketingsuccessblueprint.com/blog</link>
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		<item>
		<title>A Dirty Little Secret&#8211;What The Recent Massachusetts Election of Senator Brown Reveals</title>
		<link>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 02:36:45 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=123</guid>
		<description><![CDATA[


Massachusetts Senator-elect, Scott Brown and family
Photo from www.BrownForUSSenate.com


Yes, this is written with a dirty little secret as its motive.
It applies to all businesses. But it has nothing to do with the actual election!
&#8230; almost nothing &#8230;
This article has nothing to do with the historically staggering rebuke of President Obama&#8217;s policies, the agendas of the Pelosi [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/a-dirty-little-secret-what-the-recent-massachusetts-election-of-senator-brown-reveals/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Consumer In The Marketplace Has Changed &#8211; Part 2</title>
		<link>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 05:51:23 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[customer-focused]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[problem solving]]></category>
		<category><![CDATA[pull marketing]]></category>
		<category><![CDATA[push marketing]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=102</guid>
		<description><![CDATA[Yes, as we discussed in the last issue, the marketplace has undergone a rather radical change in the past thirty years. With the numerous options available to today’s consumer, he or she behaves differently than in years &#8211; and centuries &#8211; past. With the rapid changes in the marketplace a person in business can become [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Is Everything!</title>
		<link>http://marketingsuccessblueprint.com/blog/marketing-is-everything/</link>
		<comments>http://marketingsuccessblueprint.com/blog/marketing-is-everything/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 22:38:33 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/marketing-is-everything/</guid>
		<description><![CDATA[Is marketing everything?
If we think of marketing as the sum of all efforts to inform our customers or potential customers of every aspect of our business&#8211;products and/or services&#8211;then it is &#8220;everything!&#8221;
Without adequate information about our products or services, how can we logically expect our customers to make a decision favorable to us.   Of course, all [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/marketing-is-everything/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Railroads, Space Shuttles, and a Horse&#8217;s Ass</title>
		<link>http://marketingsuccessblueprint.com/blog/railroads-space-shuttles-and-a-horses-ass/</link>
		<comments>http://marketingsuccessblueprint.com/blog/railroads-space-shuttles-and-a-horses-ass/#comments</comments>
		<pubDate>Tue, 19 May 2009 15:25:04 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[rail track standards]]></category>
		<category><![CDATA[railroad standards]]></category>
		<category><![CDATA[railroads]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[sales techniques]]></category>
		<category><![CDATA[space shuttle]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=84</guid>
		<description><![CDATA[Here is something lighthearted and hilarious!  It has an excellent marketing application. For the rest of the story, follow the link to Snopes.com at the end.
Railroad tracks 
This is fascinating.
Be sure to read the final paragraph; your understanding of it will depend on the earlier part of the content.  The US standard railroad gauge (distance [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/railroads-space-shuttles-and-a-horses-ass/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Success Mindset &#8211; Personal Integrity Principle</title>
		<link>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/</link>
		<comments>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/#comments</comments>
		<pubDate>Mon, 11 May 2009 02:05:13 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Barbara Filla]]></category>
		<category><![CDATA[business integrity]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[business success mindset]]></category>
		<category><![CDATA[company structure]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[personal integrity]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=83</guid>
		<description><![CDATA[Success in business does not simply &#8220;happen,&#8221; nor does hard work on or in a business, alone, guarantee success.  Several of the foundational building blocks are of vital importance for a business&#8217;s success.  One of the most important is the &#8220;business mindset&#8221; of the founders, owners, and managers.  It is an essential part of branding.
Of [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/business-success-mindset-personal-integrity-principle/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Words Have Consequences</title>
		<link>http://marketingsuccessblueprint.com/blog/words-have-consequences/</link>
		<comments>http://marketingsuccessblueprint.com/blog/words-have-consequences/#comments</comments>
		<pubDate>Sun, 12 Apr 2009 21:48:43 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[copywriting tricks]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[psychological triggers]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[trigger words]]></category>
		<category><![CDATA[web copy]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=81</guid>
		<description><![CDATA[Yes, words do have consequences.  When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn&#8217;t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying.
Words set the &#8220;psychological stage,&#8221; so [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/words-have-consequences/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ASK Them!</title>
		<link>http://marketingsuccessblueprint.com/blog/ask-them/</link>
		<comments>http://marketingsuccessblueprint.com/blog/ask-them/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 05:29:31 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[ask your customers]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[sales testing]]></category>
		<category><![CDATA[tapping your vast resources]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[You Ask Them software]]></category>
		<category><![CDATA[YouAskThem software]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=80</guid>
		<description><![CDATA[As you likely already know, I am a devoted fan to the subject of testing &#8212; testing everything.
For those who have never done much testing, this may seem very cumbersome and daunting at times though it shouldn&#8217;t be.  Of course, you should test every aspect of your business and marketing&#8211;your business cards, brochures, service, products, [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/ask-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good? Don&#8217;t Bother.</title>
		<link>http://marketingsuccessblueprint.com/blog/good-dont-bother/</link>
		<comments>http://marketingsuccessblueprint.com/blog/good-dont-bother/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 02:09:29 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[delivering your best]]></category>
		<category><![CDATA[exceeding expectations]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[personal integrity]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=78</guid>
		<description><![CDATA[Seth Godin is one of my favorite bloggers.  He always puts out his best stuff and does so regularly.  One of his recent blogs is really on the subject of personal integrity.  He said you should only produce something if it is your best.  He has the proper answer to &#8220;good&#8221; or &#8220;good enough.&#8221;
If your [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/good-dont-bother/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building The Affinity Bond</title>
		<link>http://marketingsuccessblueprint.com/blog/building-the-affinity-bond/</link>
		<comments>http://marketingsuccessblueprint.com/blog/building-the-affinity-bond/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 05:46:55 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[sales techniques]]></category>
		<category><![CDATA[small busines marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=32</guid>
		<description><![CDATA[Is psychology important in marketing?  Absolutely!
Yes, the psychology of the intended customer is of paramount importance.  This is the beginning discussion of this essential element in your marketing.  Failure to pay the proper attention to this basic element, customer psychology, will seriously hamper your message and your sales.
While each of us may believe he or [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/building-the-affinity-bond/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Irrational Customer</title>
		<link>http://marketingsuccessblueprint.com/blog/the-irrational-customer/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-irrational-customer/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 12:00:35 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[customer attitude]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=76</guid>
		<description><![CDATA[Often, we as marketers or business people with the responsibility of sales and marketing are very puzzled by the apparent irrational behavior of customers.  We are amazed by the way customers can ignore compelling logic, irrefutable facts and figures and take a completely illogical action.
Of course, it appears illogical to those of us driven by [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-irrational-customer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Nick Vujicic: No Limbs, No Problem!</title>
		<link>http://marketingsuccessblueprint.com/blog/nick-vujicic-no-limbs-no-problem/</link>
		<comments>http://marketingsuccessblueprint.com/blog/nick-vujicic-no-limbs-no-problem/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 23:20:17 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Christian ministry]]></category>
		<category><![CDATA[complaining]]></category>
		<category><![CDATA[financial planner]]></category>
		<category><![CDATA[life with Christ]]></category>
		<category><![CDATA[life without limbs]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[moaning]]></category>
		<category><![CDATA[Nick Vujicic]]></category>
		<category><![CDATA[overcoming obstacles]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=68</guid>
		<description><![CDATA[As with many things in life, it&#8217;s not what happens to you that matters, it&#8217;s how you deal with it.  We can whine and complain that things aren&#8217;t going as we might hope or had expected.  Perhaps we have struggled over and over again without the desired results.  Of course, we can stop and give [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/nick-vujicic-no-limbs-no-problem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Sales For Less Money</title>
		<link>http://marketingsuccessblueprint.com/blog/more-sales-for-less-money/</link>
		<comments>http://marketingsuccessblueprint.com/blog/more-sales-for-less-money/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 06:33:44 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[know-like-trust]]></category>
		<category><![CDATA[leverage your investment]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[work less make more]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=61</guid>
		<description><![CDATA[One eternal question in business is, &#8220;How can I make more sales with less outlay?&#8221; It is only natural to have this desire. Who wouldn&#8217;t want to invest less money to have greater sales?
One of the best ways is to sell more to your existing customers.
It takes five to six times more money, time, and [...]]]></description>
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		</item>
		<item>
		<title>A Critical Marketing Process: Know, Like, and Trust</title>
		<link>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/#comments</comments>
		<pubDate>Sat, 07 Jun 2008 20:01:16 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[customer appreciation]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer response]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[send-out-cards]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/</guid>
		<description><![CDATA[ A Critical Marketing Process: Know, Like, and Trust
That is the psychological process your customer experiences in the process of developing the affinity bond with you and your business.
Every person prefers to purchase goods and services from someone he or she knows.  That makes sense, doesn&#8217;t it?  If you know someone, you feel more comfortable with [...]]]></description>
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		<item>
		<title>The Power of Personal Thank You Notes</title>
		<link>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/#comments</comments>
		<pubDate>Thu, 29 May 2008 18:09:57 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[customer appreciation]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer response]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[send-out-cards]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/</guid>
		<description><![CDATA[ The Power of Personal Thank You Notes

You are not in the business you think you're in!  You are actually in the business of building personal relationships.  Accepting this principle and deploying it via multiple channels is an extremely powerful business building technique.

Think for a moment . . . .  How often are you personally contacted by anyone with whom you do business?  Remember the last time a business personally thanked you for having done business with that organization.  The truth is you may not be able to remember having been thanked personally.

When . . . and if . . . you were, didn't that business stand out rivited in your mind? . . . ]]></description>
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		<slash:comments>0</slash:comments>
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