Marketing Success Blueprint » scientific marketing

Your List IS Everything!

Paul Elliott — Sat, 05 Sep 2009 20:03:22 +0000

Your List is . . . Everything? Your mailing list (or e-mail list) is everything! I know this sounds like an overstatement, but consider this. Your list is your customer database. The names on this list are the record, so to speak, of your business. They are certainly the most valuable asset of your business. “But,” you may argue, [...]

Improve Your Business Skills

Paul Elliott — Wed, 18 Feb 2009 23:27:50 +0000

Of course, difficult times call for improved knowledge and skills, but thy are essential in every phase of a business cycle. They allow you to maintain your edge and increase your lead over your competition. Here is a collection of 15 different websites that will help you sharpen your business skill set in a number of [...]

Video Marketer Pro-A Must Have!

Paul Elliott — Thu, 18 Dec 2008 20:56:31 +0000

Discover How To Turn Video Sharing Websites Into A Traffic-Sucking Vacuum That Will Put Stacks Of Cash Into Your Pocket! Use The Top Secret System That Shows You How To Get 37,366+ FREE Views To Your Videos. Video Marketer Pro by Andrew Maule is a “must” for any marketer using the Internet in these competitive times! The series [...]

The Importance of White Space

Paul Elliott — Wed, 10 Dec 2008 05:27:02 +0000

White space and its skillful use are very important in getting your message to your customer completely enough for him or her to take the action you desire. The “visual appeal” of a piece of writing or writing with images is very important. The importance is psychological. White space gives a relief in the reading process [...]

Have a Donut?

Paul Elliott — Wed, 10 Dec 2008 04:48:36 +0000

For use in multiple ads or types of ads, develop “donuts.” Donuts are templates containing your basic information including your address and other contact information. You should always include your USP (Unique Selling Proposition). Include all information needed for every application. Be sure to include your logo and any additional graphics that will be part [...]

Why Do Men See Everything in Black and White?

Paul Elliott — Mon, 03 Nov 2008 22:36:10 +0000

Why do men seem to view the world in black and white? Well, it’s not quite that bad . . . though many women might be difficult to convince. If you are a woman with a son, brother, or husband who seems to struggle with matching his clothes, it may have been puzzling why that [...]

Important Rules of Logo Design

Paul Elliott — Sun, 02 Nov 2008 03:02:06 +0000

Tanner Christensen has done an excellent job pointing out the essentials of a logo’s design. Since the logo is such an important part of a business, its branding, and its marketing, careful attention should always be paid to it. 45 Rules for Creating a Great Logo Design Do not use more than three colors. Get rid of everything [...]

A Quick Way To Get New Customers

Paul Elliott — Wed, 08 Oct 2008 22:36:31 +0000

There is an excellent way to quickly get new customers. Look for vendors and businesses in other fields who offer their products or services to the same customer base you do. Think about the things your customers need and buy that you do not offer. Approach these businesses with a compelling offer of affiliation to market to one [...]

Who Knows Exactly What You Should Do In Your Business?

Paul Elliott — Sat, 20 Sep 2008 17:08:59 +0000

Your customers! Follow the advice of your customers? Yes, your customers! Let me explain. If you have done your marketing analysis properly in the beginning . . . or even if you haven’t, you need to keep learning what your customers want from you. That large group of people know exactly what you should do in and for your [...]

Profit With Twitter

Paul Elliott — Tue, 12 Aug 2008 04:02:22 +0000

Whether you have a mainly offline (bricks and mortar) business or an online business, the social media are some of the latest and best sources of income. Think of them as another profit center, another way for your business to expand. Twitter is one of the most important of the social media in the Web 2.0 sphere. It [...]

Blogging and Social Media

Paul Elliott — Tue, 12 Aug 2008 03:41:10 +0000

Whether or not you have a web-based business you should know about the value of the "social media" including blogging. In my opinion, you should learn about it and how to use it. It will help any business whether offline or online based. Here is some of the best information on the subjects, and it’s all [...]

Headlines: What They Are Worth?

Paul Elliott — Tue, 05 Aug 2008 03:03:14 +0000

Actually, a good headline is worth a thousand words--maybe more.

Your headline is the most important element of nearly any piece of marketing writing. This applies to printed material, such as a direct mail piece, an email, or a web page. You should spend at least as much time crafting your headlines as the other portions of your marketing writing.

I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail.

Jim Rohn-9 Things More Important Than Capital

Paul Elliott — Mon, 04 Aug 2008 03:49:28 +0000

Mr. Jim Rohn is a man with broad ranging experience in business success instruction and motivation. He is described as America's Foremost Business Philosopher, but he is actually much more.

I have followed his work since I first heard him speak about 30 years ago and have profited greatly from his advice.

Here are some of Jim's tips.

NINE THINGS MORE IMPORTANT THAN CAPITAL by Jim Rohn

When starting any enterprise or business, whether it is full-time or part-time, we all know the value of having plenty of capital (money). But I bet we both know or at least have heard of people who started with no capital who went on to make fortunes. How?, you may ask.

Fear, Fear, Solution–A Copywriting Formula

Paul Elliott — Sat, 19 Jul 2008 17:10:57 +0000

There are a number of classic copywriting formulas. They are classics because they have proven very effective over time. These formulas work equally well for website work, email, direct mail, brochures, and advertising in many formats and media. One of these very effective script writing formulas is: fear, fear, solution. Your focus must be on [...]

The Marketplace Rules!

Paul Elliott — Thu, 26 Jun 2008 15:24:34 +0000

The marketplace is the sole arbiter of the success of your programs. It alone determines what works and how. Ignore that at the peril of your business. In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market [...]

Is It Better To Charge A Nominal Fee Instead Of Offering Something “Free”?

Paul Elliott — Wed, 26 Sep 2007 21:43:36 +0000

Recently a friend of mine who owned an electronic shopping cart service explained the following: He had been offering the first month of his service (normally about $30/month) free to customers to try-before-buying. He experimented with a $3.95/month charge for that first month. He had supposed he would have fewer people who would sign up at all, and, therefore, fewer new customers.